Video
Content analytics: Optimize customer journey by understanding audience behavior
Premiere: 5 February
Understand the impact of content analytics on driving conversions. Discover how Piwik PRO can measure content performance using standard reports and advanced features such as dimension value grouping. Learn how to use these insights to identify the content that resonates most with your audience.
Speakers
Josh Silverbauer
From the Future
Timo Dechau
Founder, Tracking & Analytics Engineer at Deepskydata
What you will learn from this session
The role of content analytics in driving conversions
Understand how effective content can boost product sales, improve customer interactions, and enhance the customer journey through actionable insights from content analytics.
Techniques to optimize content strategies using data
Discover how regular content performance analytics with advanced tools and techniques can upgrade your strategy. Learn how to adjust it to the evolving customer preferences and trends.
Key features and frameworks for content analysis
Explore essential analytics features like dimension value grouping and standard reporting. Learn how structured frameworks in platforms such as Piwik PRO Analytics Suite, help you evaluate content and track key performance indicators (KPIs).
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