Reliable analytics data at scale
Understand the full customer journey with complete and accurate data. Adjust data collection to fit your needs and act on data with customizable reports, dashboards and integrations.
This module is in the free Piwik PRO Core plan
Accurate and timely insights
Effectively manage your marketing budget based on data that is refreshed every 30 minutes. Get reliable performance during traffic spikes. Load reports fast with our robust reporting engine and lightweight UI.
Integrations, API and raw data access
Extend the value of your data by integrating analytics with ad platforms, BI and data visualization tools, Google Ads and Search Console, and more. Do more with data using our API or raw data exports.
Build a powerful analytics stack
Benefit from an integrated analytics platform consisting of Analytics, Tag Manager, and Consent Manager. Activate data through the Customer Data Platform and apply it to your marketing strategy.
Analysis & reporting
In-depth analysis & reporting
Monitor visitor behavior, track campaign effectiveness, and make timely optimizations with immediate insights. Get insight into users’ actions and traits on your website or app using audience, attribution, and behavior reporting.
Real-time dashboards
Get instantaneous visualization of your data that is refreshed every 10 seconds to quickly react to user behavior and trends as they emerge. Customize your dashboards in just a few clicks and get notifications of significant events or changes in real-time.
Advanced analytics features
Use built-in reports to easily track the most important metrics or create rich reports that directly address your team’s needs. Take your analytics to the next level with real-time reporting, server-side tracking, ecommerce features, and more.
Customer journey analytics
Attribution reports
Analyze multi-channel attribution reports to monitor the performance of all your marketing campaigns. Get a comprehensive overview of users’ engagement with your brand to better understand their needs.
User flow
Analyze user behavior starting from the first or last interaction, or observe their flow through specific pages. Understand how users navigate your website or app and use it to adjust your marketing activities.
Conversion funnels
Build funnel reports focusing on specific user interactions, including custom events. Learn how many users complete each step and where they tend to drop off, and plan impactful improvements to their journeys.
A complete dataset
Data anonymization
Collect anonymous insights to respect visitors’ privacy preferences and still have access to valuable data about user behavior and page performance. Use it to analyze user behavior patterns and optimize content, campaigns, and user engagement.
Real data
Monitor your marketing campaign performance in real-time and make instant adjustments – for example, respond to drops in conversion rates or increases in bot traffic. Make decisions based on reliable data to optimize your marketing budget and help your organization grow.
Access to raw data
Get full access to raw data through API, BigQuery, or directly as a CSV, and export the data to other parts of your marketing stack. Perform advanced statistical or exploratory data analysis, create custom attribution models, and more.
Customization options
Reports customization
Never get stuck with a default setup. Modify every dashboard and custom report to meet the needs of different users and teams.
Drag & drop editor
Create and customize reports, widgets, dashboards and segments. Adjust them with ease thanks to an intuitive visual interface.
Data export
Fuel the diverse elements of your marketing stack with analytics data. Export it to the most convenient formats (including JSON, CSV, XML) or retrieve it using our API.
Data integration
Google Ads and Google Search Console
Get unified reporting on clicks, costs, conversions and more for your Google Ads campaigns. Pull data from GSC to access details on clicks, CTR, position and engagement metrics on your site for landing pages.
Data activation
Activate your analytics data with the Customer Data Platform. Apply your data insights to create personalized customer experiences, run effective marketing campaigns across channels, and reach users at the right time.
Integrations
Use an integrated analytics platform that lets you connect external tools and data sources to access all of them in one place. Integrate your analytics with data visualization and BI tools, ecommerce platforms, CRM, email software, and others.
Professional services & customer care
From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.
The comparison of 10 web and app analytics platforms
Learn the key differences between Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise, and Heap Premier.