Understand product usage and act on insights without switching tools
Track post-login behavior, segment users in real time, and trigger personalized experiences based on how people actually use your product, all while keeping data secure and compliant.
Modules:
Analytics
Tag Manager
Data Activation
Consent Manager
Cookie Information CMP
Analyze where your users actually spend their time
Get the complete picture of product usage
Track user behavior across web and mobile applications that, for security and privacy reasons, are not accessible to analytics platforms such as Google Analytics.
Deliver better digital products
Improve user flow, product performance and revenue with attribution reports, conversion funnels, segment comparisons and more.
Give your team valuable insights
Empower product managers with a rich data set and real-time dashboards to make the right choices in shaping the product roadmap, prioritizing features and fixing issues.
“Because our software ensures the highest level of data security and privacy, our customers can use it to analyze user behavior in post-login and restricted areas of their digital products. As a result, they gain a complete picture of the customer journey and more insights into the usability of their applications.”
Tymon Goleba Frygies
Product Manager at Piwik PRO
Security
A platform designed for the most demanding industries
Take advantage of a platform trusted by organizations from the healthcare, finance, telecom, government and insurance sectors.
The strictest security standards
Employ product analytics that lives up to the requirements of HIPAA and EBA guidance for the use of cloud service providers by financial institutions.
100% data control
We don’t share your data with third parties – you maintain full data ownership. Decide who has access to your data, where you store it and what security measures you apply to it.
Safe data storage
Host Piwik PRO in a private cloud (60+ Azure regions, and Elastx), or in the public cloud on Azure servers in the US, NL, DE or HK, as well as EU-operated data centers in Sweden.
Complete dataset
Capture every user interaction
Detect every click, scroll, download, video view, and form completion with our stable, scalable tracker. Easily set all the desired events thanks to the built-in integration with Tag Manager.
Combine behavioral & product data
Connect in-app behavioral data and ecommerce stats with information from marketing campaigns, contact forms and CRM. See how different channels contribute to increasing customer lifetime value.
Create detailed user profiles
Evaluate the data integrated into complete user profiles. Follow individual journeys and measure your product’s usability for different user roles and segments.
Product analytics that meets enterprise security standards
HIPAA-ready for healthcare apps
Analyze patient portal behavior, telehealth usage, and member engagement while maintaining HIPAA compliance. Sign a Business Associate Agreement and keep all user data under your control.
Financial services compliance
Meet EBA cloud guidance requirements and analyze banking app behavior, investment platform usage, and financial tool adoption with complete data sovereignty.
Government & public sector
Track citizen portal usage and public service applications while meeting strict data residency and security requirements specific to government organizations.
The comparison of 10 web and app analytics platforms
Learn the key differences between Piwik PRO Enterprise, Google Analytics 4, Matomo Cloud, Adobe Analytics, AT Internet, Countly Enterprise, Mixpanel Enterprise, Amplitude Enterprise, Snowplow Enterprise, and Heap Premier.
Product marketing
Boost acquisition
Combine data from marketing campaigns and multi-channel attribution reports with in-app behavioral data to see which channels bring the most valuable customers.
Increase product adoption
Measure and improve product efficiency. Find where people are getting stuck in your onboarding funnel and spot aha! moments that make them stick with your app.
Turn prospects into loyal customers
Discover characteristics shared by your most engaged users. Analyze which product features and marketing activities increase upsell rates and decrease churn.
Close the loop between analysis and action
Identify high-value behaviors in Analytics, build audiences in Data Activation, and trigger personalized pop-ups, messages, and campaigns, all within a single platform.
User experience
Optimize speed & performance
Test and improve your product’s speed with detailed reports on performance indicators across devices, browsers and locations.
Find errors & product pain points
Dig into reports to easily spot which areas of your product are causing errors or delivering a poor UX.
Streamline user flow
Get a closer look at user flow to remove bottlenecks and help your users achieve their goals.
Prioritize your development backlog
Employ analytics insights to determine which tasks will have the biggest impact on product effectiveness and plan work for your dev teams accordingly.
Flexible reports & dashboards
Ease of use
Draw meaningful conclusions from reports and dashboards created with a simple drag-and-drop editor.
Advanced reporting capabilities
Build your own reports and dashboards in seconds using over 100 dimensions, metrics and filters.
Integration with BI tools
Get even greater flexibility by integrating Piwik PRO with your favorite data visualization tools.
What you’ll get with Piwik PRO
Permissions and SSO user groups
Assign granular permission levels to different user groups and roles. Apply SSO standards to simplify authentication and authorization. 
Integrations, data export, and APIs
Integrate analytics with multiple tools such as Google Ads, Google Search Console, data visualization and BI tools, and more. Control your data and extend its possibilities with raw data exports.
A powerful analytics stack
Work within one platform that combines Analytics, Tag Manager, Consent Manager, and Data Activation. Eliminate data silos and reduce the complexity of managing multiple vendors.
Cost-efficient solution
Choose between the Business plan or the custom Enterprise plan, priced more attractively than comparable solutions.
Smooth learning curve
Get started quickly thanks to the platform’s intuitive interface and straightforward migration and onboarding process.
Support & professional services
Whenever questions come up, you can review our help center, reach out to your dedicated account manager or contact our tech support team.
“We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.”
Dr. Bartosch Belkius
Vice President Analytics at TecAlliance GmbH
Start measuring what matters in your product and turn your insights into personalized experiences
Get started with the Business plan for free or request a demo of your ideal Enterprise setup.