Activate your behavioral data in real-time – ethically and compliantly
Reach the right people at the right time with personalized campaigns. Drive results with structured, privacy-safe data you can trust – all with Piwik PRO Data Activation (previously known as Customer Data Platform).
The problem: You’re tracking everything, but it’s not driving outcomes
Modern teams capture every scroll, click, and visited page. However, when data is fragmented, access to insights is delayed, and privacy laws limit how data can be utilized, businesses often end up with little action and many missed opportunities.
Common challenges:
Slow response times
Insights come too late to act effectively.
Disconnected tools
Legal, analytics, and marketing teams don’t speak to each other.
Privacy barriers
Compliance slows down workflows or limits what can be used.
The solution: Act on real user behavior, instantly and with full compliance
Piwik PRO reveals the full picture of your visitors – live, consented, and ready for action. No more waiting, guessing, or compromising.
Real visitor intelligence + full privacy compliance = smarter marketing
Our Customer Data Platform is now called Data Activation, reflecting its shift from data collection to outcome-driven action. Connect behavioral insights with marketing impact through instant, privacy-first activations.
Key benefits
100% behavioral visibility
Go beyond pageviews and capture every interaction as it happens.
Privacy-respecting compliance
Track, segment, and act only on data with valid consent – GDPR, CCPA/CPRA, and more.
AI-ready data pipelines
Structured, live, and ready for predictions or personalization.
No silos
Unify analytics, consent, and action in a single setup, up and running in no time.
Turn real-time behavior into high-impact marketing
Track the full user journey, respond instantly to key actions, and drive results with privacy-safe automations – all in one streamlined platform.
Meaningful behavioral signals
Understand what people do and follow up with messages that convert, all while staying compliant.
Real-time triggers
Focus on the user actions that drive business outcomes and act on them as they happen.
Behavior-based automations
Set rules once and re-engage automatically to turn drop-offs into conversions.
Native on-site actions
Deploy overlays, banners, or reminders to win back lost customers.
AI-ready behavioral segments
Identify high-intent visitors browsing pricing or trials and engage with them in the moment.
Timely messages across channels
Reach out with the right message at the right time across email, ads, mobile or web.
Unified data workflows
Combine consent, analytics, and action into one streamlined setup to move from insight to impact without extra overhead.
Activation without tool overload
Send behavioral insights to CRM, ad platforms, and email tools in real time to enrich customer records and power personalized experiences.
Real-time trends
Spot shifts in key metrics right after your actions go live and understand cross-channel performance so you can double down on what works.
Connected experience
Switch seamlessly between activation and reporting within one platform to easily connect actions with results and refine your strategy.
1000+ destinations available through direct integration, webhooks or automation tools
Success story
“We improved our ability to communicate with customers in a privacy-compliant and targeted manner. The platform helped us optimize processes, better understand needs, and personalize interactions — all of which enhanced service delivery and boosted satisfaction.”
Susanne Dreier-Phan Quoc
Digital Customer Insights Manager at Wien Energie
Real-world use cases
Healthcare
HIPAA-compliant behavioral analytics helped increase referral rates through timely, personalized engagement.
Financial services
Optimized customer journeys with real-time behavioral segmentation and personalized experiences.
Government services
Privacy-first analytics enabled public institutions to personalize citizen experiences while remaining fully compliant with regulations.
80% of EU agencies balance compliance with citizen engagement
Enterprise B2B
Real-time behavioral insights and unified activation workflows helped improve marketing efficiency and ROI.
Unlock the power of customer data
Get the Data activation playbook – your step-by-step guide to real-time, privacy-safe growth.
Results you can expect
Piwik PRO client reduced customer journey steps by 35% to reach key goals through behavioral data optimization.
Increasing advertising ROI on daily ad spend by up to 20% and improving operational efficiency.
Achieving a 40% rise in online referrals by enhancing on-page content and optimizing engagement.
SVC achieved a 12.8% increase in service quality through user experience optimization powered by behavioral analytics.
Compliant data – ready for your AI tools
No cleanup. No delays. Just structured, consent-friendly visitor data you can use for automation, predictions, or the next personalized user interaction.
Built for AI models
Export clean, event-level data straight to your AI or analytics tools – no manual formatting required.
Consent-aware by default
Ensure AI models use only approved data. Compliant tracking meets responsible AI training.
Insights, now
Get fresh data, ready to power real-time outputs.
Ready to activate your data for instant revenue?
Turn every behavioral signal into a personalized, compliant, high-impact experience.
FAQ
What makes Piwik PRO’s Data Activation different from other analytics or marketing tools?
Unlike traditional tools, we integrate consent, analytics, and campaign activation into a single, real-time workflow, with complete behavioral visibility and built-in compliance.
How fast can I act on user behavior?
You can trigger messages, build audiences, and launch follow-ups within seconds of user activity — no lag, no waiting for batch reports.
Is Piwik PRO’s Data Activation privacy-compliant?
Yes. Our platform is built to meet the requirements of GDPR, CCPA, and other data protection laws. Consent-aware tracking and anonymous data options ensure full compliance.
Do I need a developer to set up Data Activation?
Most actions — from building audiences to syncing with CRM or ad platforms — can be done through the UI with prebuilt connectors without the help of developers.
Can I personalize campaigns without using cookies?
Yes. You can use anonymized behavioral data and consented signals to personalize experiences while staying privacy-first.
Does Piwik PRO Data Activation work with my current tools?
Absolutely. The platform connects seamlessly to your existing stack, including CRMs, email tools, ad platforms, CDPs, and data warehouses.
How does Piwik PRO’s platform support AI and machine learning?
Data is structured and streamed in real time, ready for AI-powered personalization, predictions, and automation — without additional prep or cleanup.
What types of campaigns can I improve with Piwik PRO Data Activation?
From cart abandonment and pricing interest to churn prevention and onboarding, you can trigger tailored experiences across email, web, mobile, and ads.
How does Piwik PRO Data Activation handle data from multiple sources?
The platform includes a data normalization engine and automatic syncs to unify behavioral data across platforms, channels, and teams.
What kind of support do I get?
Our experts guide you every step of the way — from strategy and setup to campaign optimization and compliance alignment.