Track The Full Customer Journey to Improve Your Marketing Campaigns and Optimize User Flow

Consolidate every piece of data about your users to get a powerful overview of their actions

Customer Journey Analytics will allow you to

Map customer journey on the most granular level

Map the customer journey on a granular level

Build highly accurate profiles of your customers. Consolidate data from pre- and post-login areas, from analytics on web and mobile, CRM platforms, offline records, and e-commerce. Research user behavior patterns based on a complete picture of your audience.

Improve customer experience

Improve customer experience

Visualize and map the customer journey by persona, identify journey bottlenecks, optimize the right journey attributes and leverage behavior data. Identify and prioritize opportunities to improve the customer experience.

Build omni-channel customer profiles

Build omni-channel customer profiles

Combine data from every customer touchpoint, across channels and over time. View the macro journey or drill-down and discover the micro-steps that comprise it. Create actionable 360-degree view of customers.

Optimize User flow

Optimize user flow

Find out which paths your clients take, which audiences take other paths and what percentage of your clients take the path you designed for them. Discover when to interact with a customer and which channel will be most effective.

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Free Comparison of 4 Leading Customer Journey Analytics Platforms

Compare 21 features between Woopra, Adobe Marketing Cloud, Google Analytics and Piwik PRO and find the best match for your business.

Piwik PRO Analytics Suite allows us to gather more granular data about website visitors while having full privacy compliance. Piwik PRO’s customer success team ensures our system is fully operational and working at 100% efficiency.


With Customer Journey Analytics you can:

Reduce customer churn

Gain a data-driven understanding of customer preferences and find ways to reduce friction in particular situations. Identify at-risk customers, pinpoint problem areas and analyze how to improve them and reduce churn.

Improve customer lifetime value

Uncover the elements that constitute the customer lifetime value to identify and activate the best paths to increase it. Find interactions that lead to increased repeat purchases and those which lead customers to abandon their journey.

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Accelerate customer acquisition

Identify high-impact journeys and use this data to increase new customer acquisition. Reach prospective clients at the right moment, through their preferred channel, with a customized offer to improve conversion rates.

Meet the highest security & privacy standards

Adhere to the strictest privacy regulations including GDPR and HIPAA, and respect user privacy with features such as Piwik PRO Consent Manager. Analyze customer journey data and get the highest data security standards with Piwik PRO.

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Let us walk you through all the functionalities of Piwik PRO Analytics and answer your questions