Customer Journey Analytics will allow you to
Map the customer journey on a granular level
Build highly accurate profiles of your customers. Consolidate data from pre- and post-login areas, from analytics on web and mobile, CRM platforms, offline records, and e-commerce. Research user behavior patterns based on a complete picture of your audience.
Improve customer experience
Visualize and map the customer journey by persona, identify journey bottlenecks, optimize the right journey attributes and leverage behavior data. Identify and prioritize opportunities to improve the customer experience.
Build omni-channel customer profiles
Combine data from every customer touchpoint, across channels and over time. View the macro journey or drill-down and discover the micro-steps that comprise it. Create actionable 360-degree view of customers.
Optimize user flow
Find out which paths your clients take, which audiences take other paths and what percentage of your clients take the path you designed for them. Discover when to interact with a customer and which channel will be most effective.
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Piwik PRO Marketing Suite allows us to gather more granular data about website visitors while having full privacy compliance. Piwik PRO’s customer success team ensures our system is fully operational and working at 100% efficiency.
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With Customer Journey Analytics you can:
Reduce customer churn
Gain a data-driven understanding of customer preferences and find ways to reduce friction in particular situations. Identify at-risk customers, pinpoint problem areas and analyze how to improve them and reduce churn.
Improve customer lifetime value
Uncover the elements that constitute the customer lifetime value to identify and activate the best paths to increase it. Find interactions that lead to increased repeat purchases and those which lead customers to abandon their journey.
Accelerate customer acquisition
Identify high-impact journeys and use this data to increase new customer acquisition. Reach prospective clients at the right moment, through their preferred channel, with a customized offer to improve conversion rates.
Meet the highest security & privacy standards
Adhere to the strictest privacy regulations including GDPR and HIPAA, and respect user privacy with features such as Piwik PRO Consent Manager. Analyze customer journey data and get the highest data security standards with Piwik PRO.