Get complete insight into visitor behavior and conversion journeys without compliance risks
Grow faster with privacy-compliant visitor data across websites and apps. Meet the requirements of GDPR, HIPAA, and 140+ laws with behavioral insights that marketing loves and legal trusts.
Modules:
Analytics
Tag Manager
Data Activation
Consent Manager
Cookie Information CMP
Privacy compliance and analytics working together
One platform combining consent, analytics, and activation to deliver complete behavioral data without legal risk – every data point protected, every insight actionable and ready to drive revenue.
General Data Privacy Regulation (GDPR)
Brazilian General Data Privacy Law (LGPD)
Personal Data Protection Bill
California Consumer Privacy Act (CCPA)
Health Insurance Portability and Accountability Act (HIPAA)
New Zealand Privacy Bill
Achieve industry-leading consent opt-in rates
and make confident decisions based on complete behavioral data.
Capture anonymized insights from non-consenting visitors
to know which channels drive your best traffic and spend your budget wisely.
Enter 144+ international markets without legal delays
with geo-targeted consent management, automated compliance and audit trails.
“Piwik PRO helped us ensure GDPR compliance of our marketing setup. Their guidance in removing insecure third-party integrations was crucial. We confidently navigated the complexities, ensuring every aspect met privacy standards.”
Emke de Vries
Former Online Marketer at ICTRecht
Turn behavioral data into revenue with Piwik PRO’s privacy-compliant analytics and data activation
Data privacy regulatory compliance that scales globally
Expand into any market without rebuilding your analytics. Get rich marketing insights and automated compliance proof for legal.
Capture 4x more data than the industry standard
Track every visitor’s conversion journey. Optimize every campaign with complete behavioral visibility and make decisions based on real data.
Feed your AI models with first-party data
Build AI models with complete, ethical datasets. Personalize content confidently to increase revenue and customer trust.
Outperform competitors in highly regulated and data-sensitive industries
Healthcare: HIPAA-compliant digital patient experiences
Accelerate patient acquisition with PHI protection and a signed BAA. Track complete journeys and optimize campaigns while maintaining HIPAA compliance.
Finance & banking: Product and marketing optimization with detailed insights
Deliver exceptional customer experiences using compliant behavioral data. Meet GDPR and GLBA requirements while streamlining audits with automated documentation.
Energy & utilities: Smart grid analytics with privacy protection
Safeguard customer data while meeting GDPR, CCPA, CPUC, and TCPA requirements. Manage consent for communications and track authenticated experiences compliantly.
Enterprise B2B: Multi-jurisdiction privacy compliance for global accounts
Meet the strictest data protection standards for Fortune 500 clients. Automatically adapt consent requests based on user location and applicable regulations.
Free comparison of 10 leading consent management platforms
Compare 40 key differences to determine which CMP fits your business needs: Piwik PRO, Cookie Information, Cookiebot, Usercentrics, OneTrust, UniConsent, Didomi, Osano, CookieYes and Ketch.
What you’ll get with Piwik PRO
SSO & user groups
Assign your teams and stakeholders with different permission levels inside the platform. Apply SSO standards for a faster authentication and authorization process. 
Multiple hosting options
Host Piwik PRO in a private cloud (60+ Azure regions, and Elastx), or in the public cloud on Azure servers in the US, NL, DE or HK, as well as EU-operated data centers in Sweden.
A powerful analytics stack
Benefit from an integrated analytics platform consisting of Analytics, Tag Manager, and Consent Manager. Turn visitor data into actionable marketing with Data Activation (previously known as Customer Data Platform).
Customer care & professional services
We offer onboarding, training and implementation support, a vast help center and Community forum. On top of that, you can benefit from a dedicated account manager or technical support, and more.
“With Piwik PRO anonymous tracking, we got more traffic and more accurate data on where people are coming from. For the first time in five years, our client has numbers and metrics they understand and can report.”
Mikko Piippo
Consultant at Hopkins
Get complete insight into visitor behavior and conversion journeys without compliance risks
Get started with the Business plan for free or request a demo of your ideal Enterprise setup:
FAQ
How does Piwik PRO handle GDPR compliance?
GDPR compliance is built into Piwik PRO’s platform through privacy-by-design architecture. The platform automatically tracks the lawful basis for each data point, maintains complete audit trails for DPA inquiries, and offers EU data residency to keep data under European jurisdiction. Compliance happens automatically, not through complex configuration.
Can healthcare organizations use Piwik PRO for HIPAA-compliant marketing?
Yes. Piwik PRO provides HIPAA-compliant tracking designed specifically for healthcare requirements, with Business Associate Agreements (BAA) available for legal protection. With ISO 27001 and SOC 2 certified security controls, plus privacy-first design featuring anonymization and secure storage, you can market effectively while protecting patient data.
Does Piwik PRO support California’s CCPA/CPRA requirements?
Absolutely. Built-in features include privacy-compliant tracking that respects CCPA/CPRA regulations, integrated consent management for user preferences, automatically generated data disclosure reports, and “Do Not Sell” functionality that lets users opt out – everything needed for California compliance.
Does Cookie Information CMP work with Google Consent Mode v2?
Yes, with full Google partnership certification. The platform automatically passes consent signals to Google Ads and marketing platforms, supports conversion modeling for campaign optimization, enables enhanced conversions while respecting user choices, and maintains full compatibility with Google’s EU user consent policy.
Is Microsoft Advertising/Bing Ads supported?
Yes. Built-in UET consent signals work seamlessly with Microsoft Advertising, enabling Bing ad conversion tracking that respects user preferences through automated consent communication with Microsoft’s platform, ensuring full compatibility with their privacy requirements.
What makes Piwik PRO different from traditional tools for consent, analytics, and data activation?
Traditional setups often lead to fragile integrations, resulting in compliance gaps and data loss. Piwik PRO ensures that consent signals automatically flow to all data collection points – including analytics, tags, data activation, and other digital marketing tools. This eliminates compliance gaps, data discrepancies, and integration headaches.
How can Piwik PRO capture 4x more data than Google Analytics?
Unlike traditional analytics, which lose visibility when users don’t consent, Piwik PRO captures anonymous, privacy-safe behavioral signals from all visitors, even before they consent to data collection. Piwik PRO’s GDPR-compliant approach means you see complete customer journeys while respecting data privacy regulations, resulting in up to 4x more behavioral data than cookie-dependent tools like GA4.
What happens to my analytics when website visitors or app users don’t consent?
Even without consent, you continue collecting anonymous behavioral data that’s privacy-compliant. This includes visitor intent, behavior patterns, and journey insights, just without personal identifiers. When visitors later provide consent for data processing in analytics, Piwik PRO seamlessly upgrades to full tracking with attribution, ensuring you get the best insights to optimize campaigns in real time.