Business intelligence (BI) tools

Business intelligence (BI) tools are software applications designed to collect, process, analyze, and visualize data to help organizations explore and extract insights from analyzed data.

Key capabilities of business intelligence tools include:

  • Data collection: BI tools aggregate data from multiple sources, including databases, spreadsheets, and external systems.
  • Data processing: They clean and organize data to ensure accuracy and consistency.
  • Data analysis: Users can perform complex analyses to identify trends, patterns, and insights.
  • Data visualization: BI tools present data in user-friendly formats like dashboards, charts, and graphs for easier interpretation.
  • Reporting: Automated reporting features allow users to generate reports without manual input.

Business intelligence tools come with several benefits:

  • Improved decision-making: By providing accurate and timely information, BI tools help businesses make better strategic decisions.
  • Increased efficiency: Automation of data processes reduces the time spent on manual reporting and analysis.
  • Enhanced collaboration: Many BI tools facilitate sharing insights across teams, promoting a data-driven culture within organizations.
  • Predictive analytics: These tools can forecast trends based on historical data, allowing businesses to address potential challenges proactively.

Popular BI tools include Microsoft Power BI, Looker Studio, Tableau, and Qlik. BI tools can be integrated with other systems, such as analytics platforms.


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…