Behavioral targeting
Behavioral targeting is a method used by publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting relies on gathering visitor data and using it to produce advertisements that are relevant to the user’s needs and interests.
Using Cookies to analyze user browsing behavior allows more relevant ads to be displayed.
Some examples of “user browsing behavior” are: clicking paths of an anonymous user profile, interactions with banners, and what topics the user has shown interest in.
Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey
April 14, 2020
3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we'll tell you how to track SPAs so as to gather as much data as possible with the least amount of […]
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April 10, 2020
Should you run a DPIA for Google Analytics?
Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]
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Recent posts from Piwik PRO blog
- 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
- Should you run a DPIA for Google Analytics?
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