Behavioral targeting is a method used by publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting relies on gathering data on visitor actions across different digital channels and then using it to produce advertisements that are relevant to the user’s needs and interests.

Using Cookies to analyze user browsing behavior allows to display more relevant ads to visitors.

Some examples of user browsing behavior are: clicking paths of an anonymous user profile, interactions with banners, scrolling the list of topics the user has shown interest in.

To read more about this method, visit Piwik PRO blog: Funnels based on behavioral segmentation: a little-known way to map the entire customer journey