Behavioral targeting

Behavioral targeting is a method used by publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting relies on gathering visitor data and using it to produce advertisements that are relevant to the user’s needs and interests.

Using Cookies to analyze user browsing behavior allows more relevant ads to be displayed.

Some examples of “user browsing behavior” are: clicking paths of an anonymous user profile, interactions with banners, and what topics the user has shown interest in.

Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey