Behavioral targeting
Behavioral targeting is a method that publishers and advertisers employ to improve their marketing campaigns. Behavioral targeting relies on gathering data on visitors’ actions and using that data to increase the relevance of ads and marketing content across digital channels.
Using Cookies to analyze user browsing behavior allows to display more relevant ads to visitors.
Some examples of user browsing behavior are: clicking paths of an anonymous user profile, interactions with banners, scrolling the list of topics the user has shown interest in.
To read more about this method, visit the Piwik PRO blog: Funnels based on behavioral segmentation: a little-known way to map the entire customer journey
January 8, 2021
SharePoint analytics vendors comparison
Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.If you're still deciding whether to invest in a dedicated SharePoint analytics platform, skip to the last section […]
Read more
January 5, 2021
Matomo performance issues: What causes them and how to fix them
Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies. The platform also allows you to get a […]
Read moreOther definitions
Recent posts from Piwik PRO blog
- SharePoint analytics vendors comparison
- Matomo performance issues: What causes them and how to fix them
- Web analytics for governments part 2: How to work with strategic & tactical goals
- When design goes awry – How dark patterns conflict with GDPR and CCPA
- Comparison of 9 leading consent management platforms