Behavioral Targeting

Behavioral Targeting is a method used by publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting relies on gathering visitor data and using it to produce advertisements that are relevant to the user’s needs and interests.

Using Cookies to analyze user browsing behavior allows more relevant ads to be displayed.

Some examples of “user browsing behaviour” are: clicking paths of an anonymous user profile, interactions with banners, and what topics the user has shown interest in.

Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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