Behavioral targeting
Behavioral targeting is a method used by publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting relies on gathering visitor data and using it to produce advertisements that are relevant to the user’s needs and interests.
Using Cookies to analyze user browsing behavior allows more relevant ads to be displayed.
Some examples of “user browsing behavior” are: clicking paths of an anonymous user profile, interactions with banners, and what topics the user has shown interest in.
Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey
July 28, 2020
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
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July 15, 2020
E-commerce in transition – providing a safe customer experience
E-commerce is one of the most popular shopping methods worldwide. Many innovations and improvements led to its esteem, but above all to its success. GDPR on the other hand changed the landscape, increasing fear of revenue slumps – but the opposite is the truth.
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