Behavioral Targeting

Behavioral Targeting is a method used by publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting relies on gathering visitor data and using it to produce advertisements that are relevant to the user’s needs and interests.

Using Cookies to analyze user browsing behavior allows more relevant ads to be displayed.

Some examples of “user browsing behaviour” are: clicking paths of an anonymous user profile, interactions with banners, and what topics the user has shown interest in.

Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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