Email Tracking

Email tracking, also known as newsletter tracking, is used in online marketing to obtain metrics such as opening rate, click rate, newsletter unsubscribe and geolocation of recipients.

This information is important to determine the effectiveness of the newsletter or individual email and to perform an audience analysis.

Email campaign data can be connected to analytical data. If the links in the email are properly tagged, using pk_ or utm_ parameters), traffic related to the email campaign can be tracked within the Web Analytics tool. Afterwards actions on the website performed by users from emails can be analyzed.

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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