Email Tracking

Email tracking, also known as newsletter tracking, is used in online marketing to obtain metrics such as opening rate, click rate, newsletter unsubscribe and geolocation of recipients.

This information is important to determine the effectiveness of the newsletter or individual email and to perform an audience analysis.

Email campaign data can be connected to analytical data. If the links in the email are properly tagged, using pk_ or utm_ parameters), traffic related to the email campaign can be tracked within the Web Analytics tool. Afterwards actions on the website performed by users from emails can be analyzed.

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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