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Heatmap

A heatmap is a graphical representation of data that uses a system of color coding to represent different values. Heatmaps are used in various forms of analytics but are most commonly show user behavior on web pages and mobile apps.

A heatmap uses color codes to visually represent how a user interacts with a website. The color scale ranges from blue (least interaction) to red (most interaction).

Heatmaps allow you to assess which website elements users click on and scroll through and which ones they ignore.

Read more on heatmaps in our help center: Piwik PRO site inspector for Chrome

Here is an example of a heatmap:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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