Back to all glossary articles

Heatmap

A heatmap is a graphical representation of data that uses a system of color coding to represent different values. Heatmaps are used in various forms of analytics but are most commonly show user behavior on web pages and mobile apps.

A heatmap uses color codes to visually represent how a user interacts with a website. The color scale ranges from blue (least interaction) to red (most interaction).

Heatmaps allow you to assess which website elements users click on and scroll through and which ones they ignore.

Read more on heatmaps in our help center: Piwik PRO site inspector for Chrome

Here is an example of a heatmap:

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

Other definitions

Recent posts from Piwik PRO blog