Heatmap
A heatmap represents visually how a user interacts with a webpage, by using color codes. The color scale ranges from blue (least interaction) to red (most interaction).
Heatmaps allow you to assess which website elements users click on and scroll through or which they ignore.
Read more on heatmaps in Piwik PRO help center: Piwik PRO site inspector for Chrome
Here is an example of a heatmap:
January 13, 2022
Google Analytics alternatives - free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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Find a Matomo alternative – from free to enterprise-ready platforms
Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]
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