Heatmap
A heatmap represents visually how a user interacts with a webpage, by using color codes. The color scale ranges from blue (least interaction) to red (most interaction).
Heatmaps allow you to assess which website elements users click on and scroll through or which they ignore.
Read more on heatmaps in Piwik PRO help center: Piwik PRO site inspector for Chrome
Here is an example of a heatmap:
September 22, 2021
Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
We've seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That's the good news.The bad news is that we've also still seen large players in AdTech, MarTech and analytics routinely ignore […]
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September 21, 2021
Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent
Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]
Read moreRecent posts from Piwik PRO blog
- Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
- Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent
- Lisette Meij: GDPR compliance is a competitive advantage
- Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization
- Rotem Dar: Google has, on average, more access to personal information than any other company on the globe