Heatmaps provide visual representation of user interactions with elements of a webpage. The color scale ranges from blue (not popular) to red (very popular).
Heatmaps allow you to quickly assess which elements website users click on, ignore, scroll thorough and more.
Here is the example of heat map based on the cursor movement:
Here is the information about heat map feature in Piwik PRO:
https://help.piwik.pro/support/integrations/smartlook-integration-session-recordings-heatmaps/
By Karolina Matuszewska in Analytics, Data Privacy & Security
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]
Read more
By Karolina Matuszewska, Szymon Grzesiak in Use cases
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
Read moreRecent Posts from Piwik PRO Blog