Heatmap
A heatmap (or heat-map) is a graphical representation of data that uses a system of color coding to represent different values. Heatmaps are used in various forms of analytics but are most commonly used to show user behavior on web pages and mobile apps.
Using color codes, a heatmap visually represents how a user interacts with a webpage. The color scale ranges from blue (least interaction) to red (most interaction).
Heatmaps allow you to assess which website elements users click on and scroll through or which they ignore.
Read more on heatmaps in Piwik PRO help center: Piwik PRO site inspector for Chrome
Here is an example of a heatmap:
September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
Read more
September 19, 2023
What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]
Read moreRecent posts from Piwik PRO blog
- Is Adobe Analytics HIPAA-compliant?
- What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
- Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
- Privacy compliance in ecommerce – a comprehensive guide
- Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms