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Users who are visiting your website. If a visitor generates more than one visit, we can consider the label of returning visitor.
Most analytics tools set cookies for all visitors to later identify new and returning visitors.
Metrics associated with visitors:
Read more about how to keep your visitors in our blog post: Exit intent pop-ups: ins and outs of keeping visitors on your site
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
As patients increasingly turn to digital platforms for medical care, healthcare organizations must understand user behavior and tailor their responses to meet these expectations. Patients want flexible, digital-first options, while providers seek to optimize efficiency, reduce costs, and expand care to more people.
