Virtual page view
Virtual page view gives marketers the ability to track a Page view, even though the page is not physically loaded in the browser. That’s the case of a single-page application such as Twitter, Pinterest, Spotify or Netflix.
This is useful if, for example, in checkout processes where a user completes many Actions without leaving or loading a new page. But there are other ways you can apply those page views.
Let’s say you want to track users who sign up for a music app and go through an onboarding process. If you break it down, then the process will have following stages:
- Creating a user profile
- Setting up a username
- Choosing a pricing plan
- Selecting favorite genres
- Finding friends contact who already has the membership
- Giving permission for personalization
- Saving changes
All those stages can be treated as virtual page views.
Read more about using virtual page view on Piwik PRO blog:
- 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
- How to use funnel reports to improve your website’s conversion rate
Read more about this subject on Piwik PRO help center: Virtual page view tag
November 24, 2022
How to migrate to a new analytics platform: The ultimate guide
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]
Read more
November 23, 2022
70-point comparison of 7 tag managers
Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]
Read more