Virtual page view gives marketers the ability to track a Page view, even though the page is not physically loaded in the browser. That’s the case of a single-page application such as Twitter, Pinterest, Spotify or Netflix.
This is useful if, for example, in checkout processes where a user completes many Actions without leaving or loading a new page. But there are other ways you can apply those page views.
Let’s say you want to track users who sign up for a music app and go through an onboarding process. If you break it down, then the process will have following stages:
Creating a user profile
Setting up a username
Choosing a pricing plan
Selecting favorite genres
Finding friends contact who already has the membership
Giving permission for personalization
All those stages can be treated as virtual page views.
Read more about using virtual page view on Piwik PRO blog:
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]