From a compliance headache to confident HIPAA-safe marketing in no time

HIPAA applies to covered entities, including health plans, healthcare providers that conduct business electronically, healthcare clearinghouses, and their business associates. This includes most doctors, clinics, hospitals, health insurance companies, and analytics vendors that handle protected health information (PHI).

Protected Health Information (PHI) is health information combined with any of the 18 HIPAA identifiers (name, address, dates, phone numbers, email, IP address, and more). Electronic PHI (ePHI) is the same information in digital format. Importantly, data collected on a healthcare website is considered PHI even if the visitor isn’t an existing patient.

By ensuring your analytics and marketing activities are HIPAA-compliant, you protect patient trust, prevent costly violations (which can result in hefty fines and lawsuits), and give you a competitive advantage over non-compliant organizations. It also ensures you can safely leverage patient data for better marketing outcomes.People now care about the privacy of their data more than ever. Health information is a special category of personal information because it contains details about users’ conditions that they may not want to disclose. Protecting the privacy of health-related data helps you maintain the trust of individuals whose information you are processingNeglecting users’ rights related to HIPAA can negatively affect your business and have a long-lasting impact on how patients view your organization. Since HIPAA is a standard that must be followed by many organizations similar to yours, the lack of compliance can make you lose business to your compliant competitors. Not to mention that any covered entity that violates HIPAA regulations can face civil action lawsuits, criminal charges, and hefty monetary penalties.

You get integrated analytics, tag management and data activation, all accessible through one interface with HIPAA-compliant features.

We provide a BAA tailored to your needs, regardless of your hosting option. A BAA establishes clear responsibilities for PHI protection, ensures joint compliance, and enables you to safely collect and analyze patient data without de-identifying it.HIPAA certification proves that Piwik PRO Analytics Suite is a verified solution for customers whose policies mandate partnering exclusively with HIPAA-compliant vendors. This certification demonstrates our commitment to ensuring a HIPAA-compliant analytics suite safeguarding Protected Health Information (PHI).

We use 256-bit AES encryption for data at rest and in transit, HIPAA-compliant Microsoft Azure hosting in the US, comprehensive audit logs, advanced user permissions, and secure backup storage. We never share your data with third parties or use it for other purposes.Note: De-identification of PHI is not necessary with Piwik PRO – you can sign a BAA and send the desired PHI.You need to carefully select an analytics vendor that would allow you to achieve HIPAA compliance – for example, don’t forget that Google Analytics is not HIPAA compliant.You must either make an extra effort to avoid passing any trace of PHI to your analytics or switch to an analytics platform that will help you process patient data with the proper safeguards.

Yes, you maintain 100% control over your data. You can disable IP address collection, limit PHI in URLs, set granular access controls, and decide exactly what patient data you collect and how it’s used without privacy concerns.

No, unlike other platforms, you don’t need to de-identify PHI with Piwik PRO. A signed BAA allows you to work with complete patient data safely, providing deeper insights than competitors that require you to strip all identifiers before sending data to their platforms.

Google Analytics does not offer a BAA and is not HIPAA-compliant. Using it puts healthcare organizations at serious risk of regulatory violations and loss of patient trust. Piwik PRO provides the familiar analytics experience you’re used to, with full HIPAA compliance, a BAA tailored to your needs, and the ability to work with actual patient data rather than anonymous or fragmented information.

Freshpaint works as a data filter – it sits between your website and marketing tools like Google Analytics, stripping PHI before it’s passed on. This prevents compliance violations, but it also means your analytics are based on incomplete data from the start.

Piwik PRO takes a different approach. Instead of filtering data before it reaches third-party tools, it keeps all data – including sensitive patient information – within its own platform. Because PHI never gets shared with outside vendors, there’s no need to strip it. A signed BAA provides the legal framework to work with complete patient data safely and compliantly. The result is fuller, more accurate insights without the compliance tradeoffs that come with filtering-based solutions.