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Customer journey

A customer journey is the path of interactions a user has across your website or app throughout their relation with your brand. Customer journey covers multiple touchpoints, e.g. social media ad, newsletter, forum, until the user purchases your product or service.

A typical phases of the customer journey:

  • Awareness
  • Acquisition
  • Adoption
  • Advocacy

Learn How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

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More about customer journey on the Piwik PRO blog:

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.

  • Is Google Analytics HIPAA-compliant?

    If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…

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