Cross-platform tracking

Cross-platform tracking refers to monitoring and analyzing user interactions across platforms like mobile apps and websites. This method enables marketers and businesses to create a comprehensive user behavior profile, facilitating a deeper understanding of the customer journey from initial engagement to conversion.

How it works: You can track the entire customer journey with an extension to the web tracking client and mobile SDKs. Keep events attached to the same visitor even while switching from a native mobile app to a mobile web browser and vice versa. One of the common uses of cross-platform tracking is deep linking. Marketers can use deep links in campaigns to track performance and improve targeting strategies.

Key benefits:

  • User journey analysis: Cross-platform tracking allows for mapping user interactions across different platforms, helping to identify how users transition between them (e.g., starting on a mobile app and completing a purchase on a desktop).
  • Attribution accuracy: By capturing data from various touchpoints, cross-platform tracking enhances the accuracy of marketing attribution, allowing businesses to assess the effectiveness of their advertising efforts across channels.
  • Data integration: The collected data is integrated to form a unified view of user behavior, which is crucial for optimizing marketing strategies and improving user experience.

Cross-platform tracking is a strategic advantage for many companies. With consumers frequently switching between platforms for various tasks, businesses implementing effective cross-platform tracking strategies can significantly enhance their marketing effectiveness and improve customer engagement.

Check out the Piwik PRO blog and read more about analytics:


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…