Customer acquisition cost shows how much money a company spends to gain a new customer, which helps determine the return on investment of its customer acquisition efforts. CAC includes a company’s spending on marketing and advertising, employee salaries, tools, and technology, as well as sales, travel expenses, etc. This metric is calculated by adding up all marketing and sales expenses, then dividing the result by the number of new customers gained during a specific period.
CAC helps improve your marketing and sales efforts, allows you to analyze your sales journey further to determine your budget, and provides valuable insight into potential inefficiencies within your sales funnel.
Customer acquisition cost (CAC)
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Introducing new pricing: More analytics value and privacy compliance as you grow
Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities. To meet these evolving needs, we’re excited to share some important updates about our platform. Over…
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The comparison of 9 HIPAA-compliant web analytics platforms
Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater. Choosing a platform that doesn’t match your needs or available resources can put…
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Recent posts from Piwik PRO blog
- Introducing new pricing: More analytics value and privacy compliance as you grow
- The comparison of 9 HIPAA-compliant web analytics platforms
- EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics
- Why Shopify stores need privacy-compliant analytics
- Piwik PRO vs. Google Analytics for Shopify: A comparison
- Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP
- PHI and PII: How they impact HIPAA compliance and your marketing strategy
- How can healthcare organizations benefit from using a customer data platform (CDP)