Cross-Channel Tracking

Cross-channel tracking is the practice of deploying messages across various channels, for example: social, search, and email, and monitoring their performance.

It also involves monitoring how different channels influence and amplify each other. For example does your social media campaign boost your email conversion rate?

More about the cross-channel tracking on Piwik PRO Blog:

4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform

How to Optimize Customer Journey in Banking in 4 Simple Steps

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

Read more

What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

Read more