Cross-Channel Tracking

Cross-channel tracking is the practice of deploying messages across various channels, for example: social, search, and email, and monitoring their performance.

It also involves monitoring how different channels influence and amplify each other. For example does your social media campaign boost your email conversion rate?

More about the cross-channel tracking on Piwik PRO Blog:

4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform

How to Optimize Customer Journey in Banking in 4 Simple Steps

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

Read more

The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

Read more