Cross-channel tracking

Cross-channel tracking is the practice of deploying messages across various channels, for example: social, search, and email, and monitoring their performance.

It also involves monitoring how different channels influence and amplify each other. For example does your social media campaign boost your email conversion rate?

More about the cross-channel tracking on Piwik PRO Blog:

4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform

How to Optimize Customer Journey in Banking in 4 Simple Steps