Cross-channel tracking
Cross-channel tracking is the practice of collecting data about Touchpoints your customers have with your brand across different channels.
The channels include:
- Social media
- Paid search
- Retargeting
Cross-channel tracking is effective because it takes into account the interactions between each channel. With such an approach, a digital marketer sees the big picture and can effectively manage the Marketing campaigns budget.
The benefits of cross-channel tracking:
- Spot and improve the most common conversion paths in the Customer journeys
- Create different customer segments based on users’ behavior to better adjust the offer to their needs. Such segments contribute to Lead nurturing.
- Provide a better overview of the Customer lifecycle
Check out the Piwik PRO blog and read more about cross-channel tracking:
- 4 burning questions about onboarding personal data and personally identifiable information (PII) to your analytics platform
- How to optimize the customer journey in banking in 4 simple steps
- How funnel reports can improve conversion rates and user experience
Watch the webinar about conversion attribution to get more details.
July 25, 2024
Real-time content analysis for publishers
Collecting and processing data in real-time is more than a reporting method: it's a game changer for publishers and media companies. It's essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we'll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of […]
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Anonymous tracking: How to do useful analytics without personal data
summary Anonymous data collection focuses on collecting anonymous analytics data from users who don’t consent to personal data processing. It’s a way to access valuable insights into user behavior without the restrictions imposed by privacy regulations.Piwik PRO offers three methods for anonymous tracking: with cookies and session data, with session data but without cookies, and […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
- Cost per acquisition (CPA)
- Customer relationship management (CRM) platforms
- Cross-selling
- Content analytics
- Cookieless marketing
- Client-side tagging
- Click analytics
- Customer data analytics
- Cookieless advertising
Recent posts from Piwik PRO blog
- Real-time content analysis for publishers
- Anonymous tracking: How to do useful analytics without personal data
- 25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind
- Piwik PRO is a PIPEDA-compliant analytics vendor
- How to optimize Google Ads campaigns with Piwik PRO Analytics Suite