Cross-Channel Tracking

Cross-channel tracking is the practice of deploying messages across various channels, for example: social, search, and email, and monitoring their performance.

It also involves monitoring how different channels influence and amplify each other. For example does your social media campaign boost your email conversion rate?

More about the cross-channel tracking on Piwik PRO Blog:

4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform

How to Optimize Customer Journey in Banking in 4 Simple Steps

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

By Karolina Lubowicka, Karolina Matuszewska in Healthcare

We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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