Cross-channel tracking

Cross-channel tracking is the practice of collecting data about Touchpoints your customers have with your brand across different channels.

The channels include:

  • Social media
  • Paid search
  • Email
  • Retargeting

Cross-channel tracking is effective because it takes into account the interactions between each channel. With such an approach, a digital marketer sees the big picture and can effectively manage the Marketing campaigns budget.

The benefits of cross-channel tracking:

  • Spot and improve the most common conversion paths in the Customer journeys
  • Create different customer segments based on users’ behavior to better adjust the offer to their needs. Such segments contribute to Lead nurturing.
  • Provide a better overview of the Customer lifecycle

Check out the Piwik PRO blog and read more about cross-channel tracking:

Watch the webinar about conversion attribution to get more details.