Customer retention rate

Customer retention rate is the percentage of existing customers who are still customers after a given period. It can help in better understanding what makes customers stay with your company. You can also identify opportunities to improve customer service. This metric is calculated by taking the number of customers you have at the end of the period and removing the number of new customers acquired during that period. Then divide that number by the number of customers you started with.


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…