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Customer retention rate is the percentage of existing customers who are still customers after a given period. It can help in better understanding what makes customers stay with your company. You can also identify opportunities to improve customer service. This metric is calculated by taking the number of customers you have at the end of the period and removing the number of new customers acquired during that period. Then divide that number by the number of customers you started with.
We’ve just shipped MCP support for Piwik PRO, making it possible to query your analytics data directly through AI tools like Claude. It’s available now for early adopters. Here’s what it solves, how it works, and how to get access. Getting answers from your analytics shouldn’t feel like a research project – but it often…
Starting June 15, 2026, Google will consolidate data controls across GA4 and Google Ads. The Google Signals setting in GA4 will no longer control Google Ads cookie and ID collection. This will now be fully managed by Google Consent Mode, specifically the ad_storage parameter. The change is technical on the surface, but the compliance implications…
