Cart abandonment rate
The cart abandonment rate shows the percentage of abandoned shopping carts before completing a purchase. It indicates the correlation between the number of abandoned shopping carts and the number of initiated transactions. This metric helps marketers understand the behavior of visitors on a particular website.
It is calculated by dividing the total number of completed transactions by the total number of initiated transactions. This rate will identify what percentage of visitors add an item to the cart but don’t complete the purchase.
It is an essential metric for ecommerce sites because a high cart abandonment rate could mean a website needs a better user experience or a sales funnel needs to be fixed. Reducing this metric leads directly to increased sales and revenue, so optimizing this area is important.
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From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry's history, […]
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- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
- Cost per acquisition (CPA)
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