Customer lifecycle management (CLM)

Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.

We can distinguish some lifecycle stages such as:

  1. Subscriber
  2. Lead
  3. Marketing qualified lead
  4. Sales Qualified Lead
  5. Sales opportunity
  6. Customer
  7. Evangelist

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Every business has goals they want their customers to achieve. It could be purchasing a product, subscribing to a newsletter, adopting a new feature - it depends on the company. But there is one thing all businesses have in common: designing websites to make achieving these goals as smooth as possible. With your goals established, […]

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Other definitions

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