Customer lifecycle management (CLM)
Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.
We distinguish lifecycle stages:
- Subscriber: A contact signed up for a newsletter or blog
- Lead: A contact converted on your website
- Marketing qualified lead: A contact qualified by Marketing ready for the sales team
- Sales Qualified Lead: A contact qualified by the sales team as potential customer
- Sales opportunity: A contact associated with a deal
- Customer: A contact with a closed deal
- Evangelist: A customer that has become an advocate for your company
More about customer lifecycles and their management in our Piwik PRO blog:
June 8, 2022
Is Google Analytics illegal in the EU?
At the beginning of 2022, the media were full of articles with really alarming headlines: "Is Google Analytics about to be banned in the EU?", "Is Google Analytics legal?", "GA declared illegal!", "Google Analytics faces EU-wide ban".What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]
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June 7, 2022
Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Is Google Analytics illegal in the EU?
- Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
- Mobile app analytics: Best practices that help you do it right
- Server-side analytics tracking with first-party collector: What you need to know
- Customer journey analytics 101: what it is and why it’s important for your business