Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.

We distinguish lifecycle stages:

1. Subscriber: A contact signed up for a newsletter or blog
2. Lead: A contact converted on your website
3. Marketing qualified lead: A contact qualified by Marketing ready for the sales team
4. Sales Qualified Lead: A contact qualified by the sales team as potential customer
5. Sales opportunity: A contact associated with a deal
6. Customer: A contact with a closed deal
7. Evangelist: A customer that has become an advocate for your company

More about customer lifecycles and their management in our Piwik PRO blog:

• Single customer view (SCV): what is it and how does it work?
• How to successfully incorporate analytics into your growth marketing process
• How to capture the whole customer journey when dealing with secure member areas