Customer lifecycle management (CLM)
Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.
We distinguish lifecycle stages:
- Subscriber: A contact signed up for a newsletter or blog
- Lead: A contact converted on your website
- Marketing qualified lead: A contact qualified by Marketing ready for the sales team
- Sales Qualified Lead: A contact qualified by the sales team as potential customer
- Sales opportunity: A contact associated with a deal
- Customer: A contact with a closed deal
- Evangelist: A customer that has become an advocate for your company
More about customer lifecycles and their management in our Piwik PRO blog:
November 14, 2023
Contextual targeting – a privacy-friendly alternative to invasive ad tracking
Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn't get too comfortable. […]
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November 10, 2023
What is the modern data stack and how it can change the way you do analytics
In an era where accessing vast volumes of data poses no challenge, the real trouble lies in making sense of data. Disconnected systems leading to data silos often obscure a unified view, rendering meaningful insights impossible. The concept of the modern data stack (MDS) addresses these challenges by offering an integrated architecture that’s scalable, future-proof […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
Recent posts from Piwik PRO blog
- Contextual targeting – a privacy-friendly alternative to invasive ad tracking
- What is the modern data stack and how it can change the way you do analytics
- Dedicated database – a private cloud that perfectly combines security with cost-effectiveness
- Piwik PRO and Cookie Information are merging to strengthen the first-party marketing tech offering
- What is ecommerce analytics and how can you use it to grow your business