Customer Lifecycle Management (CLM)

Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.

We can distinguish some lifecycle stages such as:

  1. Subscriber
  2. Lead
  3. Marketing Qualified Lead
  4. Sales Qualified Lead
  5. Sales Opportunity
  6. Customer
  7. Evangelist

Single Customer View (SCV): What is it and How Does it Work?

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

By Karolina Lubowicka, Karolina Matuszewska in Healthcare

We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

Read more

Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

Read more