Customer lifecycle management (CLM)
Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.
We can distinguish some lifecycle stages such as:
- Subscriber
- Lead
- Marketing qualified lead
- Sales Qualified Lead
- Sales opportunity
- Customer
- Evangelist
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One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it's necessary to optimize costs, improve efficiency and better allocate resources.What has changed is that now institutions deal with many of these tasks through websites […]
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Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 84.1% share. That’s a strong argument. Even though some consider Google Analytics the standard, there are reasons to […]
Read moreOther definitions
- Campaign tracking
- Click path
- Click through rate (CTR)
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer retention
- Content marketing
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions