Customer Lifecycle Management (CLM)
Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.
We can distinguish some lifecycle stages such as:
- Subscriber
- Lead
- Marketing Qualified Lead
- Sales Qualified Lead
- Sales Opportunity
- Customer
- Evangelist
Single Customer View (SCV): What is it and How Does it Work?