Customer lifecycle management (CLM)
Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey.
We distinguish lifecycle stages:
- Subscriber: A contact signed up for a newsletter or blog
- Lead: A contact converted on your website
- Marketing qualified lead: A contact qualified by Marketing ready for the sales team
- Sales Qualified Lead: A contact qualified by the sales team as potential customer
- Sales opportunity: A contact associated with a deal
- Customer: A contact with a closed deal
- Evangelist: A customer that has become an advocate for your company
More about customer lifecycles and their management in our Piwik PRO blog:
September 14, 2021
Lisette Meij: GDPR compliance is a competitive advantage
Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that? Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It's probably not allowed because […]
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September 7, 2021
Sergio Jiménez: Pandemic was the moment of truth for governments' digitization
Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Lisette Meij: GDPR compliance is a competitive advantage
- Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization
- Rotem Dar: Google has, on average, more access to personal information than any other company on the globe
- Everything you need to know about cookie consent in the EU
- You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant