Call-to-Action (CTA)

A direct call to the user to carry out a desired Action.

This action can be, for example:

  • purchase,
  • download,
  • registration for a newsletter within a marketing campaign.

In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs are often a subject of A/B Testing.

More about the Call-to-Actions on Piwik PRO Blog:

3 Reports for Optimizing User Flow on Your Website

Ultimate Guide to Piwik PRO Event Tracking

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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