Call to action (CTA)
A direct message to the user to encourage them to carry out a desired Action.
This action can be, for example:
- Purchase
- Download
- Registration for a newsletter within a marketing campaign
In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs should be a vital part of A/B testing.
More about the call-to-actions on the Piwik PRO blog:
June 8, 2022
Is Google Analytics illegal in the EU?
At the beginning of 2022, the media were full of articles with really alarming headlines: "Is Google Analytics about to be banned in the EU?", "Is Google Analytics legal?", "GA declared illegal!", "Google Analytics faces EU-wide ban".What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]
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June 7, 2022
Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Is Google Analytics illegal in the EU?
- Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
- Mobile app analytics: Best practices that help you do it right
- Server-side analytics tracking with first-party collector: What you need to know
- Customer journey analytics 101: what it is and why it’s important for your business