Call to action (CTA)

A direct message to the user to encourage them to carry out a desired Action.

This action can be, for example:

  • Purchase
  • Download
  • Registration for a newsletter within a marketing campaign

In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs should be a vital part of A/B testing.

More about the call-to-actions on the Piwik PRO blog:

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

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September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that?  Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It's probably not allowed because […]

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Other definitions

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