Call to action (CTA)

A direct message to the user to encourage them to carry out a desired Action.

This action can be, for example:

  • Purchase
  • Download
  • Registration for a newsletter within a marketing campaign

In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs should be a vital part of A/B testing.

More about the call-to-actions on the Piwik PRO blog:

January 13, 2022

Google Analytics alternatives - free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.

Read more

December 8, 2021

Find a Matomo alternative – from free to enterprise-ready platforms

Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]

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