Call-to-Action (CTA)
A direct call to the user to carry out a desired Action.
This action can be, for example:
- purchase,
- download,
- registration for a newsletter within a marketing campaign.
In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs are often a subject of A/B Testing.
More about the Call-to-Actions on Piwik PRO Blog: