Call to action (CTA)

A direct message to the user to encourage them to carry out a desired Action.

This action can be, for example:

  • Purchase
  • Download
  • Registration for a newsletter within a marketing campaign

In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs should be a vital part of A/B testing.

More about the call-to-actions on the Piwik PRO blog:

November 20, 2020

Comparison of 9 leading consent management platforms

The need for data consents started with the EU’s General Data Protection Regulation, which has set the gold standard for data privacy regulations. It has also served as an inspiration for legislation in other countries.For example, the scope and applicability of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. […]

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November 9, 2020

Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

Our team is bringing analytics to the next level and we're adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]

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Other definitions

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