Call to action (CTA)

A direct call to the user to carry out a desired Action.

This action can be, for example:

  • purchase,
  • download,
  • registration for a newsletter within a marketing campaign.

In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs are often a subject of A/B testing.

More about the Call-to-Actions on Piwik PRO Blog:

3 Reports for Optimizing User Flow on Your Website

Ultimate Guide to Piwik PRO Event Tracking