Call-to-Action (CTA)

A direct call to the user to carry out a desired Action.

This action can be, for example:

  • purchase,
  • download,
  • registration for a newsletter within a marketing campaign.

In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs are often a subject of A/B Testing.

More about the Call-to-Actions on Piwik PRO Blog:

3 Reports for Optimizing User Flow on Your Website

Ultimate Guide to Piwik PRO Event Tracking

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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