Call to action (CTA)

A direct message to the user to encourage them to carry out a desired Action.

This action can be, for example:

  • Purchase
  • Download
  • Registration for a newsletter within a marketing campaign

In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs should be a vital part of A/B testing.

More about the call-to-actions on the Piwik PRO blog:

June 11, 2021

10 new privacy laws around the world and how they’ll affect your analytics

It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.

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June 9, 2021

New Tableau Integration released as part of Piwik PRO Analytics Suite 15.5

Piwik PRO Analytics Suite 15.5.0 is now available. It introduces many improvements and updates, but the biggest one is a new integration with Tableau, the popular business intelligence and visualization platform. Here is the full changelog for Piwik PRO Analytics Suite 15.5.0 It's been possible for years to export data from Piwik PRO to Tableau, […]

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