Call to action (CTA)
A direct call to the user to carry out a desired Action.
This action can be, for example:
- purchase,
- download,
- registration for a newsletter within a marketing campaign.
In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs are often a subject of A/B testing.
More about the Call-to-Actions on Piwik PRO Blog:
April 10, 2020
Should you run a DPIA for Google Analytics?
Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]
Read more
April 6, 2020
How funnel reports can improve conversion rates and user experience
Every business has goals they want their customers to achieve. It could be purchasing a product, subscribing to a newsletter, adopting a new feature - it depends on the company. But there is one thing all businesses have in common: designing websites to make achieving these goals as smooth as possible. With your goals established, […]
Read moreOther definitions
- Campaign tracking
- Click path
- Click through rate (CTR)
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Customer journey
- Conversion
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer retention
- Customer lifecycle management (CLM)
- Content marketing
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Should you run a DPIA for Google Analytics?
- How funnel reports can improve conversion rates and user experience
- Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]
- Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
- Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]