Campaign tracking

The process of tracking the performance of a marketing campaign. By analyzing the recorded data, you can learn where users come from, who clicked on an advertisement banner and how visitors behave on the site.

The source of this data is tagged URLs that contain information about source, medium, keywords and name of the campaign.

An example of a tagged URL using PK parameters (used only in Piwik PRO):

https://www.example.com/?pk_source=google&pk_medium=cpc&pk_campaign=Winter2019

An example of a tagged URL using UTM parameters (used in multiple analytics and marketing platforms, also in Piwik PRO):

https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=Winter2019

From both links we can extract the following information:

  • Traffic comes from paid results in Google search engine: google / cpc
  • Campaign name is Winter2019, so we know exactly which campaign drove traffic to our landing page.

More about Campaign Tracking on Piwik PRO Blog:
A Complete Guide to Campaign Tracking in Your Web Analytics Platform

Feel free to use our own tagging tool: https://piwik.pro/url-builder-tool/

Other definitions