Customer Lifecycle

Customer lifecycle refers to the stages that a potential or existing customer passes through from first contact with a brand to the end of the customer relationship.

However, not necessarily every customer passes through all the phases.

The phases are typically traversed in the Marketing Funnel as follows:

  1. Reach (also: Awareness),
  2. Acquisition,
  3. Conversion,
  4. Customer Retention,
  5. Loyalty.

We can also identify some Sales Funnel phases such as:

  1. Lead
  2. Marketing Qualified Lead
  3. Sales Qualified Lead
  4. Sales Opportunity
  5. Customer

How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

By Szymon Grzesiak, Peter Curac-Dahl in Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

By Karolina Lubowicka in Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We're now two separate organizations, each with its own plans and […]

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