Customer data platform (CDP)
A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.
More about customer data platform on the Piwik PRO blog:
- We’re reinventing our Customer Data Platform
- Customer data platform: what is it and how does it work?
- Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
- Data management platform vs customer data platform: 4 key differences
- Customer data platform overtakes DMP in the GDPR compliance race
- Audience targeting: how to successfully use a CDP
May 25, 2023
A review of HIPAA-compliant analytics platforms
Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients' needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]
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May 24, 2023
DMA and DSA – how these new laws influence online business
Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users' fundamental rights are protected. They also establish a fair field […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
Recent posts from Piwik PRO blog
- A review of HIPAA-compliant analytics platforms
- DMA and DSA – how these new laws influence online business
- Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
- Is session-based analytics dead? No. Here’s why.
- 8 customer data platform (CDP) use cases that will drive your business growth