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Customer data platform (CDP)

A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.

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More about customer data platform on the Piwik PRO blog:

Piwik PRO’s CDP solution is called Data Activation. Learn more →

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