Customer data platform (CDP)
A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.
More about customer data platform on the Piwik PRO blog:
- Customer data platform: what is it and how does it work?
- Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
- Data management platform vs customer data platform: 4 key differences
- Customer data platform overtakes DMP in the GDPR compliance race
- Audience targeting: how to successfully use a CDP
September 28, 2021
Gerhard Kürner: The marketing of the future will work on first-party data
Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital […]
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September 27, 2021
Compare 7 free web analytics platforms (product analytics included)
Download the full 65-point comparison table here (direct link, no form to fill out). We'll walk through the highlights in this article, but the full table provides a valuable overview of the products we're comparing. Why use a free web analytics platform? Free web analytics platforms are limited. To get the price down to zero, […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Gerhard Kürner: The marketing of the future will work on first-party data
- Compare 7 free web analytics platforms (product analytics included)
- Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
- Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent
- Lisette Meij: GDPR compliance is a competitive advantage