Customer data platform (CDP)
A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.
More about customer data platform on the Piwik PRO blog:
- Customer data platform: what is it and how does it work?
- Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
- Data management platform vs customer data platform: 4 key differences
- Customer data platform overtakes DMP in the GDPR compliance race
- Audience targeting: how to successfully use a CDP
January 8, 2021
SharePoint analytics vendors comparison
Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.If you're still deciding whether to invest in a dedicated SharePoint analytics platform, skip to the last section […]
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January 5, 2021
Matomo performance issues: What causes them and how to fix them
Many companies choose Matomo because it ensures higher privacy standards than Google Analytics. Matomo doesn’t share user data with advertising systems. On-premises hosting lets you keep data in virtually any location on the globe. All this helps you comply with strict data protection laws and your internal policies. The platform also allows you to get a […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- SharePoint analytics vendors comparison
- Matomo performance issues: What causes them and how to fix them
- Web analytics for governments part 2: How to work with strategic & tactical goals
- When design goes awry – How dark patterns conflict with GDPR and CCPA
- Comparison of 9 leading consent management platforms