Back to all glossary articles

Customer data platform (CDP)

A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.

Free comparison of seven enterprise-ready customer data platforms

Download

More about customer data platform on the Piwik PRO blog:

Piwik PRO’s CDP solution is called Data Activation. Learn more →

  • How to recover lost conversions without adding compliance risk

    Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…

Other definitions

Recent posts from Piwik PRO blog