Customer data platform (CDP)
A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.
More about customer data platform on the Piwik PRO blog:
- Customer data platform: what is it and how does it work?
- Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
- Data management platform vs customer data platform: 4 key differences
- Customer data platform overtakes DMP in the GDPR compliance race
- Audience targeting: how to successfully use a CDP
September 29, 2022
Piwik PRO meets the SOC 2 standard
We are proud to announce that, after a year of hard work, Piwik PRO Analytics Suite is now SOC 2 type II-certified.External auditors have confirmed that Piwik PRO Analytics Suite services delivered from Microsoft Azure fulfill the commitments and system requirements based on the trust principle of security. Piwik PRO Analytics Suite’s framework of controls examined […]
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September 22, 2022
Denmark's data protection authority says Google Analytics is illegal under GDPR
In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful under […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
Recent posts from Piwik PRO blog
- Piwik PRO meets the SOC 2 standard
- Denmark’s data protection authority says Google Analytics is illegal under GDPR
- CCPA & CPRA: 5 actionable steps marketers should follow to comply with the Californian laws
- PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]
- Why you should perform a mid-year digital marketing review