Customer data platform (CDP)
A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.
More about customer data platform on the Piwik PRO blog:
- Customer data platform: what is it and how does it work?
- Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
- Data management platform vs customer data platform: 4 key differences
- Customer data platform overtakes DMP in the GDPR compliance race
- Audience targeting: how to successfully use a CDP
March 24, 2021
Web analytics for governments part 3: Working with operational KPIs
This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.From this […]
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March 16, 2021
How to host your analytics: public cloud vs private cloud vs self-hosted
Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as - and more importantly - the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]
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- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Web analytics for governments part 3: Working with operational KPIs
- How to host your analytics: public cloud vs private cloud vs self-hosted
- 70-point comparison of 6 tag managers
- Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
- Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite