Customer Data Platform (CDP)

A data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single Customer View (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.


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More about Customer Data Platform on Piwik PRO Blog:

How to Use Data Visualization in Web Analytics

By Karolina Matuszewska in Analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

By Peter Curac-Dahl, Marek Juszczyński in Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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