Conversion rate optimization (CRO)

Conversion optimization or conversion rate optimization (CRO) are different methods marketers use to increase the percentage of vistiors who complete a desired action, a conversion.

There are several ways to increase conversion rate. In general you should focus on measures to improve:

  • website layout
  • website usability
  • content

For example, you can remove distractions from your website or unnecessary form fields, personalize your content, run A/B tests of your headlines, etc.

More about the conversion rate optimization on Piwik PRO Blog: