Conversion rate optimization (CRO)

Conversion optimization or conversion rate optimization (CRO) are different methods marketers use to increase the percentage of visitors who complete a desired Action, a Conversion.

There are several ways to increase conversion rate. In general you should focus on measures to improve:

  • website layout
  • website usability
  • content

For example, you can remove from your website elements that distract a user, such as unnecessary form fields. You could also personalize your content and run A/B tests of your headlines, etc.

More about the conversion rate optimization on the Piwik PRO blog:

PHI and PII

March 9, 2023

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]

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March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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Other definitions

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