Conversion Rate Optimization (CRO)

Conversion Optimization or Conversion Rate Optimization (CRO) are methodologies used to increase conversion rate.

There are several ways to increase conversion rate. This includes measures to improve:

  • website layout,
  • website usability,
  • content etc.

Strategies such as content personalization and behavioural targeting also fall under conversion rate optimization.

More about the conversion rate optimization on Piwik PRO Blog:

3 Simple Conversion Rate Optimization Tips for Piwik PRO

How to Leverage Piwik PRO Pages Report for Conversion Optimization

How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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