Conversion rate optimization (CRO)

Conversion optimization or conversion rate optimization (CRO) are different methods marketers use to increase the percentage of visitors who complete a desired Action, a Conversion.

There are several ways to increase conversion rate. In general you should focus on measures to improve:

  • website layout
  • website usability
  • content

For example, you can remove from your website elements that distract a user, such as unnecessary form fields. You could also personalize your content and run A/B tests of your headlines, etc.

More about the conversion rate optimization on the Piwik PRO blog: