Conversion Rate Optimization (CRO)

Conversion Optimization or Conversion Rate Optimization (CRO) are methodologies used to increase conversion rate.

There are several ways to increase conversion rate. This includes measures to improve:

  • website layout,
  • website usability,
  • content etc.

Strategies such as content personalization and behavioural targeting also fall under conversion rate optimization.

More about the conversion rate optimization on Piwik PRO Blog:

3 Simple Conversion Rate Optimization Tips for Piwik PRO

How to Leverage Piwik PRO Pages Report for Conversion Optimization

How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

Read more

The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

Read more