Conversion rate optimization (CRO)

Conversion Optimization or Conversion Rate Optimization (CRO) are methodologies used to increase conversion rate.

There are several ways to increase conversion rate. This includes measures to improve:

  • website layout,
  • website usability,
  • content etc.

Strategies such as content personalization and behavioural targeting also fall under conversion rate optimization.

More about the conversion rate optimization on Piwik PRO Blog:

3 Simple Conversion Rate Optimization Tips for Piwik PRO

How to Leverage Piwik PRO Pages Report for Conversion Optimization

How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports