Cross-selling
Cross-selling is used to increase the value of a customer transaction by encouraging the purchase of additional or upgraded products or services. It involves offering customers related or complementary products or services to what they are already purchasing or interested in.
The goal of cross-selling is to enhance the customer’s experience by providing additional value or addressing related needs. For example, if a customer is buying a laptop, a cross-selling opportunity could be offering them a laptop bag, antivirus software, or a computer mouse.
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July 25, 2024
Real-time content analysis for publishers
Collecting and processing data in real-time is more than a reporting method: it's a game changer for publishers and media companies. It's essential to keep up with the rapidly evolving trends and interests of their audiences. In this text, we'll explore real-time content analysis, detail its advantages, and show how publishers can take advantage of […]
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July 23, 2024
Anonymous tracking: How to do useful analytics without personal data
summary Anonymous data collection focuses on collecting anonymous analytics data from users who don’t consent to personal data processing. It’s a way to access valuable insights into user behavior without the restrictions imposed by privacy regulations.Piwik PRO offers three methods for anonymous tracking: with cookies and session data, with session data but without cookies, and […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
- Cost per acquisition (CPA)
- Customer relationship management (CRM) platforms
- Content analytics
- Cookieless marketing
- Client-side tagging
- Click analytics
- Customer data analytics
- Cookieless advertising
Recent posts from Piwik PRO blog
- Real-time content analysis for publishers
- Anonymous tracking: How to do useful analytics without personal data
- 25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind
- Piwik PRO is a PIPEDA-compliant analytics vendor
- How to optimize Google Ads campaigns with Piwik PRO Analytics Suite