Cookies are small text files that are stored on a user’s hard drive to identify that user after they visit a website. The cookie contains several data components:
We can distinguish two types of cookies: First-Party Cookie and Third-Party Cookie.
How a Cookie Audit Can Get You Up-To-Date in Today’s Digital Privacy Landscape
By Karolina Matuszewska in Analytics
If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]
Read more
By Peter Curac-Dahl, Marek Juszczyński in Analytics
Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]
Read moreRecent Posts from Piwik PRO Blog