Cookies
Cookies are small text files that are stored on a user’s hard drive to identify that user after they visit a website. The cookie contains several data components:
- The name of the server that placed it
- A non-nominative identifier, in the form of a unique ID number
- An expiration date.
We can distinguish two types of cookies: First-party cookie and Third-party cookie.
How a Cookie Audit Can Get You Up-To-Date in Today’s Digital Privacy Landscape
March 31, 2020
Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
With the new release on March 31, 2020, we’re excited to share the juicy bits of the Piwik PRO 12.0 upgrade. We’ll walk you through changes both big and small. Some of them are in response to our clients’ requests, while others are the outcome of brainstorming sessions, tests and our diligent work to deliver […]
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March 26, 2020
Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.
Read moreOther definitions
- Campaign tracking
- Click path
- Click through rate (CTR)
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer retention
- Customer lifecycle management (CLM)
- Content marketing
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
- Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
- What are the causes of data discrepancies between Piwik PRO and other analytics platforms?
- Why you don't need huge sample sizes for meaningful insights
- How to run web & app analytics projects across banking groups