Cookies are small text files that are stored on a user’s hard drive to identify that user after they visit a website. The cookie contains several data components:
We can distinguish two types of cookies: First-Party Cookie and Third-Party Cookie.
How a Cookie Audit Can Get You Up-To-Date in Today’s Digital Privacy Landscape
By Peter Curac-Dahl, Szymon Grzesiak in Analytics
Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]
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By Karolina Matuszewska in Analytics
Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]
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