Churn rate shows the percentage of customers or subscribers who cancel their subscriptions or stop doing business with you within a given time. A high churn rate affects profits and interferes with growth. The churn rate is calculated by dividing the number of lost customers by the number of customers at the start of the given period, then multiplying it by 100.
Churn rate
-
25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
-
Piwik PRO is officially HIPAA certified!
At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act)…
Other definitions
Recent posts from Piwik PRO blog
- 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
- Piwik PRO is officially HIPAA certified!
- How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics
- What is PII, non-PII, and personal data? [UPDATED]
- We’re officially ISO 27001-certified!
- Introducing real-time dashboards in Piwik PRO
- Real-time content analysis for publishers
- Anonymous tracking: How to do useful analytics without personal data