Churn rate
Churn rate shows the percentage of customers or subscribers who cancel their subscriptions or stop doing business with you within a given time. A high churn rate affects profits and interferes with growth. The churn rate is calculated by dividing the number of lost customers by the number of customers at the start of the given period, then multiplying it by 100.
April 24, 2024
25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry's history, […]
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April 22, 2024
“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
Key takeaways: The “cookieless” future won’t be entirely cookieless. While major browsers are transitioning away from third-party cookies in the face of user privacy and security concerns, first-party cookies remain an integral part of the web.The demise of third-party cookies will particularly impact digital advertising practices. Advertisers and marketers need to adapt to new methods […]
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- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Cost per acquisition (CPA)
Recent posts from Piwik PRO blog
- 25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics
- “Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
- Implement your data privacy strategy with Piwik PRO Analytics Suite
- Digital marketing analytics: The beginner’s guide to data-driven marketing success
- How you can drive growth for your business with an integrated analytics platform