Cost per action (CPA) / effective cost per action (eCPA)
A pricing model in online advertising marketing strategies in which an advertiser pays per Conversion (e.g. file download or form registration).
CPA = total cost of campaign ÷ number of conversions
This model also covers other options depending on the ad’s goal and involves cost per download (CPD) and cost per install (CPI).
One of the key benefits of CPA is that advertisers only pay when a specific action takes place.
eCPA means effective cost per action. It tells us what the CPA would have been if the advertiser had purchased conversions instead of impressions or clicks.
Read more about different KPIs used in analytics in our blog post: KPIs for ecommerce: Maximizing funnel performance
April 2, 2024
Implement your data privacy strategy with Piwik PRO Analytics Suite
In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]
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March 28, 2024
Digital marketing analytics: The beginner’s guide to data-driven marketing success
As a marketer, you have various options for capturing your customers' attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
- Cost per acquisition (CPA)
Recent posts from Piwik PRO blog
- Implement your data privacy strategy with Piwik PRO Analytics Suite
- Digital marketing analytics: The beginner’s guide to data-driven marketing success
- How you can drive growth for your business with an integrated analytics platform
- KPIs for ecommerce: Maximizing funnel performance
- Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform