Custom Variables

Custom variables let you squeeze more from your Piwik PRO Analytics deployment and deliver advanced, customized reports to add depth to your stats. You can create a custom name-value pair assigned to any visitor or event.

A custom variable can be attributed to a visit or a page view action.

A visit level variable applies to every website load during a visit. It can be used to track demographic information (gender), time of day (morning, evening), types of users (regular visitor vs customer, logged in vs not logged in user, content scroller vs content reader).

A pageview level variable applies to a single page view, during which it is tracked. It can be used, for example, to analyze which sections (and subsections) of a text are the most popular, or what a user was doing on the website just before making a purchase.

By default, Piwik PRO Analytics Suite allows up to 10 Custom Variable slots per site (5 for pageview and 5 for visit scope).

3 Powerful Use Cases of Custom Dimensions and Custom Variables

Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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Track User Flow with New Piwik PRO Analytics Suite 11.0

By Karolina Matuszewska in News & Releases

We’re delighted to announce the launch of the updated Piwik PRO Analytics Suite 11.0. As of December 12, 2019, all our customers will have new functionalities to try and get more benefits out of improved ones. We are consistently working to deliver new enhancements, polishing existing features and fixing bugs so you can benefit from […]

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