Custom Variables

Custom variables let you squeeze more from your Piwik PRO Analytics deployment and deliver advanced, customized reports to add depth to your stats. You can create a custom name-value pair assigned to any visitor or event.

A custom variable can be attributed to a visit or a page view action.

A visit level variable applies to every website load during a visit. It can be used to track demographic information (gender), time of day (morning, evening), types of users (regular visitor vs customer, logged in vs not logged in user, content scroller vs content reader).

A pageview level variable applies to a single page view, during which it is tracked. It can be used, for example, to analyze which sections (and subsections) of a text are the most popular, or what a user was doing on the website just before making a purchase.

By default, Piwik PRO Analytics Suite allows up to 10 Custom Variable slots per site (5 for pageview and 5 for visit scope).

3 Powerful Use Cases of Custom Dimensions and Custom Variables

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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