Custom Variables

Custom variables let you squeeze more from your Piwik PRO Analytics deployment and deliver advanced, customized reports to add depth to your stats. You can create a custom name-value pair assigned to any visitor or event.

A custom variable can be attributed to a visit or a page view action.

A visit level variable applies to every website load during a visit. It can be used to track demographic information (gender), time of day (morning, evening), types of users (regular visitor vs customer, logged in vs not logged in user, content scroller vs content reader).

A pageview level variable applies to a single page view, during which it is tracked. It can be used, for example, to analyze which sections (and subsections) of a text are the most popular, or what a user was doing on the website just before making a purchase.

By default, Piwik PRO Analytics Suite allows up to 10 Custom Variable slots per site (5 for pageview and 5 for visit scope).

3 Powerful Use Cases of Custom Dimensions and Custom Variables

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

Read more

What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

Read more