Custom Variables

Custom variables let you squeeze more from your Piwik PRO Analytics deployment and deliver advanced, customized reports to add depth to your stats. You can create a custom name-value pair assigned to any visitor or event.

A custom variable can be attributed to a visit or a page view action.

A visit level variable applies to every website load during a visit. It can be used to track demographic information (gender), time of day (morning, evening), types of users (regular visitor vs customer, logged in vs not logged in user, content scroller vs content reader).

A pageview level variable applies to a single page view, during which it is tracked. It can be used, for example, to analyze which sections (and subsections) of a text are the most popular, or what a user was doing on the website just before making a purchase.

By default, Piwik PRO Analytics Suite allows up to 10 Custom Variable slots per site (5 for pageview and 5 for visit scope).

3 Powerful Use Cases of Custom Dimensions and Custom Variables

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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