CPRA cookie banner
The comprehensive California Privacy Rights Act (CPRA) provides specific guidance to help businesses observe open and ethical cookie practices and privacy regulations worldwide.
Approved on November 3, 2020, the CPRA modifies and improves the California Consumer Privacy Act’s (CCPA) provisions, bringing it closer to GDPR.
What is a cookie banner?
A cookie banner is a pop-up that appears when you visit a website for the first time, informing you about using cookies, asking for your consent, or both.
The cookie banner is an integral part of consent management. And consent management is the practice of asking for, recording and acting upon a website’s visitors’ preferences for data collection. In most consent management solutions, cookie banners are used to obtain consent from visitors.
The banners may take the form of a notice banner that disappears on its own or may require some interaction, such as clicking a button to agree to certain cookies. Different jurisdictions have different cookie banner requirements.
CPRA privacy notice vs GDPR cookie banner
The California Privacy Rights Act (CPRA) does not explicitly require a cookie banner. The CPRA requires businesses to provide privacy notices. These notices must be provided to users when they arrive on the website. There are various types of notifications, and you can serve any of them as a banner.
The notice aims to inform users about data processing, sales, or financial incentives in exchange for data. However, it is not necessary to obtain consent before collecting data.
GDPR, in contrast, requires businesses to obtain consent to use cookies. The GDPR cookie banner aims to inform users about cookie processing and collect consent.
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- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
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