Content personalization
Content personalization utilizes data to provide users with tailored content to their needs, interests, behaviour and even maturity of the customer within the sales funnel.
The data consists of a user’s purchase history, click path, technical features of their device, and more.
Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.
More about content personalization on the Piwik PRO blog:
November 20, 2020
Comparison of 9 leading consent management platforms
The need for data consents started with the EU’s General Data Protection Regulation, which has set the gold standard for data privacy regulations. It has also served as an inspiration for legislation in other countries.For example, the scope and applicability of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. […]
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November 9, 2020
Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping
Our team is bringing analytics to the next level and we're adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Comparison of 9 leading consent management platforms
- Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping
- What is PII, non-PII, and personal data? [UPDATED]
- How data flows in the analytics ecosystem
- Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more