Content Personalization

Content personalization is the process of providing users with content tailored to them based on their previous behaviour/interactions.

For example, a user’s purchase history, click path, interests, technical features of their device, and more can be used to personalize content.

Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.

More about the content personalization on Piwik PRO Blog:

6 Key Questions About Rule-Based Personalization, Answered

How to Leverage Content Personalization for a Better Banking Experience

Website Personalization: How to Keep Your Visitors Coming Back for More

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

How to Use Data Visualization in Web Analytics

By Karolina Matuszewska in Analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

By Peter Curac-Dahl, Marek Juszczyński in Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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