Content personalization
Content personalization is the process of providing users with content tailored to them based on their previous behaviour/interactions.
For example, a user’s purchase history, click path, interests, technical features of their device, and more can be used to personalize content.
Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.
More about the content personalization on Piwik PRO Blog:
How to Leverage Content Personalization for a Better Banking Experience
Website Personalization: How to Keep Your Visitors Coming Back for More
How to Use On-site Personalization to Enhance the Customer Experience in Healthcare
March 26, 2020
Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.
Read more
March 24, 2020
What are the causes of data discrepancies between Piwik PRO and other analytics platforms?
Your Piwik PRO reports state that you had 35,292 visits last month, whereas your other analytics software says that you had 27,540 visits. Why the big difference? Where do these data discrepancies come from? If you are using Piwik PRO and another analytics platform to source your stats, at some point you may notice slight […]
Read moreOther definitions
- Campaign tracking
- Click path
- Click through rate (CTR)
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer Data Platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer retention
- Customer lifecycle management (CLM)
- Content marketing
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]
- What are the causes of data discrepancies between Piwik PRO and other analytics platforms?
- Why you don't need huge sample sizes for meaningful insights
- How to run web & app analytics projects across banking groups
- What Intelligent Tracking Prevention (ITP) means for web analytics & marketing [Updated]