Content personalization

Content personalization utilizes data to provide users with tailored content to their needs, interests, behaviour and even maturity of the customer within the sales funnel.

The data consists of a user’s purchase history, click path, technical features of their device, and more.

Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.

More about content personalization on the Piwik PRO blog:

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

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September 27, 2021

Compare 7 free web analytics platforms (product analytics included)

Download the full 65-point comparison table here (direct link, no form to fill out). We'll walk through the highlights in this article, but the full table provides a valuable overview of the products we're comparing. Why use a free web analytics platform? Free web analytics platforms are limited. To get the price down to zero, […]

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