Content Personalization

Content personalization is the process of providing users with content tailored to them based on their previous behaviour/interactions.

For example, a user’s purchase history, click path, interests, technical features of their device, and more can be used to personalize content.

Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.

More about the content personalization on Piwik PRO Blog:

6 Key Questions About Rule-Based Personalization, Answered

How to Leverage Content Personalization for a Better Banking Experience

Website Personalization: How to Keep Your Visitors Coming Back for More

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

By Karolina Lubowicka, Karolina Matuszewska in Healthcare

We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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