Content personalization utilizes data to provide users with content tailored to their needs, interests, behavior, and even the maturity of the customer within the sales funnel.
The data consists of a user’s purchase history, click paths, technical features of their device, and more.
With compelling content personalization, site visitors don’t receive the same generic content. Content personalization is one of the most effective methods for improving Conversion.
More about content personalization on the Piwik PRO blog: