Content Personalization

Content personalization is the process of providing users with content tailored to them based on their previous behaviour/interactions.

For example, a user’s purchase history, click path, interests, technical features of their device, and more can be used to personalize content.

Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.

More about the content personalization on Piwik PRO Blog:

6 Key Questions About Rule-Based Personalization, Answered

How to Leverage Content Personalization for a Better Banking Experience

Website Personalization: How to Keep Your Visitors Coming Back for More

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

By Karolina Lubowicka in News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

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