Content personalization

Content personalization is the process of providing users with content tailored to them based on their previous behaviour/interactions.

For example, a user’s purchase history, click path, interests, technical features of their device, and more can be used to personalize content.

Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.

More about the content personalization on Piwik PRO Blog:

6 Key Questions About Rule-Based Personalization, Answered

How to Leverage Content Personalization for a Better Banking Experience

Website Personalization: How to Keep Your Visitors Coming Back for More

How to Use On-site Personalization to Enhance the Customer Experience in Healthcare