Content Personalization
Content personalization is the process of providing users with content tailored to them based on their previous behaviour/interactions.
For example, a user’s purchase history, click path, interests, technical features of their device, and more can be used to personalize content.
Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.
More about the content personalization on Piwik PRO Blog:
How to Leverage Content Personalization for a Better Banking Experience
Website Personalization: How to Keep Your Visitors Coming Back for More
How to Use On-site Personalization to Enhance the Customer Experience in Healthcare