Content personalization
Content personalization utilizes data to provide users with tailored content to their needs, interests, behaviour and even maturity of the customer within the sales funnel.
The data consists of a user’s purchase history, click path, technical features of their device, and more.
Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.
More about content personalization on the Piwik PRO blog:
February 22, 2021
Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite
We're releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.
Read more
February 19, 2021
Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager
We’re happy to announce our first product release this year. Piwik PRO team is introducing new features and improvements to version 15.2 of the Analytics Suite. We’ve focused on multiple ways of enhancing user experience. Our customers will be able to use new dimensions, mark their favorite dashboards, custom reports and segments. It will also […]
Read moreOther definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite
- Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager
- Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]
- How multi-channel attribution works in Piwik PRO
- 4 key differences between data management platforms and customer data platforms [UPDATED]