Content personalization
Content personalization utilizes data to provide users with tailored content to their needs, interests, behaviour and even maturity of the customer within the sales funnel.
The data consists of a user’s purchase history, click path, technical features of their device, and more.
Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.
More about content personalization on the Piwik PRO blog:
March 24, 2021
Web analytics for governments part 3: Working with operational KPIs
This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of Deloitte Netherlands.From this […]
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March 16, 2021
How to host your analytics: public cloud vs private cloud vs self-hosted
Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as - and more importantly - the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]
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- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
Recent posts from Piwik PRO blog
- Web analytics for governments part 3: Working with operational KPIs
- How to host your analytics: public cloud vs private cloud vs self-hosted
- 70-point comparison of 6 tag managers
- Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
- Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite