Content personalization
Content personalization utilizes data to provide users with content tailored to their needs, interests, behavior, and even the maturity of the customer within the sales funnel.
The data consists of a user’s purchase history, click paths, technical features of their device, and more.
With compelling content personalization, site visitors don’t receive the same generic content. Content personalization is one of the most effective methods for improving Conversion.
More about content personalization on the Piwik PRO blog:
- 6 key questions rule based personalization anserwed
- Leverage content personalization in banking
- Keep visitors coming back: dynamic website personalization
- How to use on-site personalization in healthcare
- Improve consumer experience in healthcare with analytics and personalization: 3 powerful use cases
- Marketing and advertising in a privacy-first world
September 22, 2023
Is Adobe Analytics HIPAA-compliant?
The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]
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September 19, 2023
What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]
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- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions
- Calculated metrics
- Custom channel grouping
- Customizable dashboards
- Contextual targeting
- California Privacy Rights Act (CPRA)
- Click-through rate (CTR)
- Customer lifetime value (CLV)
- CPRA cookie banner
- Cart abandonment rate
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Customer retention rate
- Churn rate
Recent posts from Piwik PRO blog
- Is Adobe Analytics HIPAA-compliant?
- What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics
- Is Google Analytics (3 & 4) GDPR-compliant? [Updated]
- Privacy compliance in ecommerce – a comprehensive guide
- Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms