Content personalization

Content personalization utilizes data to provide users with tailored content to their needs, interests, behaviour and even maturity of the customer within the sales funnel.

The data consists of a user’s purchase history, click path, technical features of their device, and more.

Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.

More about content personalization on the Piwik PRO blog:

first party data

June 30, 2022

First-party data: The future of digital marketing

Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and businesses looking […]

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June 8, 2022

Is Google Analytics illegal in the EU?

At the beginning of 2022, the media were full of articles with really alarming headlines: "Is Google Analytics about to be banned in the EU?", "Is Google Analytics legal?", "GA declared illegal!", "Google Analytics faces EU-wide ban".What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]

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Other definitions

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