Content personalization

Content personalization utilizes data to provide users with tailored content to their needs, interests, behaviour and even maturity of the customer within the sales funnel.

The data consists of a user’s purchase history, click path, technical features of their device, and more.

Content personalization is one of the most effective methods for improving Conversion, customer satisfaction, trust and customer loyalty.

More about content personalization on the Piwik PRO blog: