Cost per click (CPC) / effective cost per click (eCPC)

Cost per click (CPC) is the price an advertiser pays to a publisher for each click on their ad. The CPC is calculated with the following formula:

CPC = total cost of campaign ÷ number of clicks

CPC rates mitigate the risk for advertisers as they only pay when their ad actually gets clicked. The cost depends on either targeting high-demand audiences or popular key phrases on Google.

eCPC means effective cost per click and is used to show what the CPC would have been if the advertiser purchased clicks instead of impressions or conversions.

More about cpc on Piwik PRO blog:

July 22, 2021

6 ways analytics software collects data online – plus a comparison of 5 popular platforms

Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we'll discuss those different methods and the possibilities they provide. Additionally, we'll compare how these 5 platforms approach tracking: Piwik […]

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July 20, 2021

Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government

Maciej Zawadziński: The private sector is often used as a benchmark in evaluating the online presence of government organizations. Public institutions work very differently than companies, so what is the point of doing that? Toon Vuursteen: I always advise public institutions not to take the private sector as an example too much. Of course, there […]

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