Cost per click (CPC) / effective cost per click (eCPC)

Cost per click (CPC) is the price an advertiser pays to a publisher for each click on their ad. The CPC is calculated with the following formula:

CPC = total cost of campaign ÷ number of clicks

CPC rates mitigate the risk for advertisers as they only pay when their ad actually gets clicked. The cost depends on either targeting high-demand audiences or popular key phrases on Google.

eCPC means effective cost per click and is used to show what the CPC would have been if the advertiser purchased clicks instead of impressions or conversions.

More about cpc on Piwik PRO blog:

April 12, 2022

Customer journey analytics 101: what it is and why it's important for your business

Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.

Read more

March 21, 2022

Comparison of 6 free and paid mobile app analytics platforms

As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]

Read more

Other definitions

Recent posts from Piwik PRO blog