Cost per click (CPC) / effective cost per click (eCPC)

Cost per click (CPC) is the price an advertiser pays to a publisher for each click on their ad. The CPC is calculated with the following formula:

CPC = total cost of campaign ÷ number of clicks

CPC rates mitigate the risk for advertisers as they only pay when their ad actually gets clicked. The cost depends on either targeting high-demand audiences or popular key phrases on Google.

eCPC means effective cost per click and is used to show what the CPC would have been if the advertiser purchased clicks instead of impressions or conversions.

More about cpc on Piwik PRO blog:

March 24, 2021

Web analytics for governments part 3: Working with operational KPIs

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How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as - and more importantly - the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]

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