Conversion Attribution

Conversion attribution is a process of determining which channel led the user to perform a desired action (Conversion) on a website or app. It allows marketers and analysts to research how different touch points and paid media influence each individual desired action or transaction being tracked.

There are several conversion attribution models which are often used to provide the right reporting.

How to leverage conversion attribution in Piwik PRO for better business insights

Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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Track User Flow with New Piwik PRO Analytics Suite 11.0

By Karolina Matuszewska in News & Releases

We’re delighted to announce the launch of the updated Piwik PRO Analytics Suite 11.0. As of December 12, 2019, all our customers will have new functionalities to try and get more benefits out of improved ones. We are consistently working to deliver new enhancements, polishing existing features and fixing bugs so you can benefit from […]

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