Goal tracking helps you measure the effectiveness of your website’s performance. First you need to establish goals, the actions that define your “conversion”, e.g. sold item, newsletter sign-up, downloaded ebook, submitted form. Then you track whether the goal was achieved or not.

More about goal tracking in Piwik PRO help center:

More about goal tracking on Piwik PRO blog:


  • Why Shopify stores need privacy-compliant analytics

    Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and…

  • Piwik PRO vs. Google Analytics for Shopify: A comparison

    If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…