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A cohort is a sample of a website audience sharing the same characteristics during the same period. This common characteristics could be experience, event, geographic location, demographics. Cohorts let marketers study a population’s behavior over a certain time to help them adjust their campaigns and tactics. Cohorts are created using segmentation processes.
Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…
After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…
