Masterclass for marketers: Optimize your campaigns with a data-driven approach
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Series host
Timo Dechau
Founder, Tracking & Analytics Engineer at Deepskydata
Timo is recognized as one of the leading figures in digital analytics. He has 8 years of experience in product development and has been making data video content for the past 3 years. And he shares his knowledge with others. Timo’s insightful content is consumed by over 10,000 data enthusiasts.
Speakers
Fosca Fimiani
Havas
Tracy Laranjo
CRO Strategist for eComm
Mehdi Oudjida
WISSI
Josh Silverbauer
From the Future
Rasmus Emil Frølund Thomsen
Fact
What you will get from this series
Successful and data-driven marketing strategies
Discover how effective digital analytics can improve your understanding of customers and optimize your advertising budget for maximum marketing ROI. Find out which Piwik PRO’s features can help you adapt to changing customer preferences.
Customer-centric approach thanks to CDP and data activation
Learn how Piwik PRO’s advanced CDP features help you create detailed customer profiles based on behaviors and preferences. Use data activation to customize your marketing communications, enhancing customer satisfaction and loyalty.
Advanced knowledge of Piwik PRO Analytics Suite
Gain insights into Piwik PRO’s robust features, including real-time dashboards, ecommerce reports, and custom dimensions. Understand how to use them to optimize campaigns, track performance metrics, and make data-driven decisions aligned with your business goals.
Practical know-how from the industry’s experts
Benefit from the experience of marketing and analytics specialists Fosca Fimiani, Tracy Laranjo, Mehdi Oudjida, Josh Silverbauer, and Rasmus Emil Frølund Thomsen, with Timo Dechau as host.
Sign up for our video series
Content analytics
Content analytics: Optimize customer journey by understanding audience behavior
Premiere: 5 February
Understand the impact of content analytics on driving conversions. Discover how Piwik PRO can measure content performance using standard reports and advanced features such as dimension value grouping. Learn how to use these insights to identify the content that resonates most with your audience.
Speakers:
Josh Silverbauer, Timo Dechau
Experimentation
A/B testing: Set up Piwik PRO Analytics Suite to analyze experimentation data
Premiere: 12 February
Learn best practices for A/B testing that will help you avoid common pitfalls and challenges. Get valuable tips on how to effectively design these tests on your website, from planning and implementation to monitoring and adapting the results. Also, see how to set up Piwik PRO to analyze your experimentation data.
Speakers:
Tracy Laranjo, Timo Dechau
Data Activation
Campaign optimization: Integrate Piwik PRO’s CDP with Google Ads to maximize ROI
Premiere: 19 February
Learn practical methods for analyzing the performance of your advertising campaigns through the seamless integration of the Google Ads ecosystem with Piwik PRO. Discover how to identify incoming traffic and better allocate your budget using CDP and reports. Also, gain insights into tracking conversions from Google Ads, helping you achieve maximum return on investment (ROI).
Speakers:
Fosca Fimiani, Timo Dechau
Ecommerce
Ecommerce analytics: Use product custom dimensions in Piwik PRO for deeper insights
Premiere: 26 February
Get a comprehensive guide on setting up custom product dimensions in Piwik PRO. Learn how to use these dimensions to generate detailed reports that show product performance across various segments. Discover how ecommerce analytics can enable you to make data-driven decisions that boost sales and improve customer experiences.
Speakers:
Rasmus Emil Frølund Thomsen, Timo Dechau
Real-time data
Real-time analytics: Build effective dashboards to enhance your decision-making processes
Premiere: 5 March
Understand what makes effective real-time dashboards and explore design principles that improve their usability. See the best use cases demonstrating how to get an immediate overview of your key performance indicators (KPIs). Learn how to customize dashboards in Piwik PRO for informed decision-making that drives business success.
Speakers:
Mehdi Oudjida, Timo Dechau