Switch from Google Analytics to Piwik PRO Analytics Suite
Keep universal reporting and comply with privacy laws with one tick of a box. Get effortless migration, advanced analytics, easy product integrations and multiple hosting options.
What makes Piwik PRO a better choice than Google Analytics 4
Painless migration
Start analyzing data in less than one hour. Implement our platform with a single tracking tag. Then, migrate your analytics setup by following the same or similar logic as with tools such as Universal Analytics.
Advanced analytics, familiar concepts
Switch to a modern platform that effortlessly handles sessions and events. Use all events in your advanced reports, such as funnels and user flows. At the same time, take advantage of session-level aggregation and dimensions you know from classic session-based analytics.
Easy privacy compliance
Collect data with full respect for privacy laws, including GDPR, HIPAA, CCPA, and TTDSG. Make compliance easier with an integrated consent manager and simple privacy settings available from the product’s UI.
More reliable data
Get up to 70% more data without violating user privacy. Use software that can run without consent (according to EU data protection authorities). Collect session-level data in anonymous profiles – a feature your DPO can easily vet for compliance. 
Well-integrated product suite
Get an advanced, tightly integrated product stack that includes a Customer Data Platform. Collect, combine, and activate profiles in our Tag Manager or send them to third-party destinations for personalization.
Multiple hosting options
Multiple hosting options Host Piwik PRO in a private cloud (60+ Azure regions, and Elastx), or in the public cloud on Azure servers in the US, NL, DE or HK. You can also choose Bring Your Own Key encryption (dedicated hardware) on Azure.
Universal Analytics vs. Piwik PRO
Product highlights
Easy product integrations
Use analytics data in more contexts by pushing it to data visualization, A/B testing, email marketing, marketing automation, and other tools in your tech stack.
Safe connection with the Google ecosystem
Safely integrate with different parts of the Google ecosystem – such as Tag Manager, Ads, Sheets, and Search Console. Benefit from unlimited integration with Looker Data Studio.
Longer data retention
Keep essential data for longer. With Piwik PRO, you’ll store it for 14 months with the free Core plan and 25 months or more with the Enterprise plan.
Access to raw and unsampled data
Work with complete data sets about your visitors, not just sampled data. Integrations with BI tools and raw data access give you freedom in using and presenting your analytics data.
High-touch support for Enterprise clients
Get help from a dedicated account manager and technical team: personalized onboarding, product implementation, training, and extra professional services for custom add-ons.
A generous free plan and robust paid plan
Choose between a free Core plan and paid Enterprise, which gives you high-touch customer care, hosting flexibility, an SLA, and even more possibilities to use your data.
Get the benefits of Piwik PRO without losing any important features
Piwik PRO offers modern reporting and key functionalities of Universal Analytics, such as event tracking, ecommerce reporting, real-time reporting, session metrics, and custom dimensions. See what else you can do with our platform:
| Piwik PRO (Core & Enterprise) | Universal Analytics (free & 360) | Google Analytics 4 (free & 360) | |
|---|---|---|---|
| Data model | Session-based and event-based | Session-based, supports some event-based use cases | Event-based, supports some session-based use cases |
| Ease of use |  | |  |
| GDPR compliance |  |  | |
| EU data hosting | | | |
| Advanced funnel reporting | | | |
| Advanced user flow reporting | | | |
| Integration with Google ecosystem | | | |
| Raw data access | | | |
| Integrations with BI tools | | | |
| Unsampled data by default | | | |
| Consent manager integration | | | |
| Tag manager integration | | | |
| Native integration with customer data platform | | | |
| Dedicated account management and support in the paid plans | | | |
Read detailed comparisons between Piwik PRO and Google Analytics (free and 360) and Matomo.
What our customers say about us
“The main reason we switched to Piwik PRO was to have everything managed by someone, not having to take care of the open-source thing ourselves. The second most important thing, apart from the technical support, was knowing that we’re in good hands. We can contact the Piwik PRO team whenever there’s something we weren’t sure of, and we always get quick responses.”
“Piwik PRO was recommended to us by another company. They told us that it’s a stable solution and that it’s possible to track detailed user paths. We used Google Analytics for free in the past, and we couldn’t track detailed data on the user level, just on the in domain level. If we didn’t have Piwik PRO, we could only guess at the effect of the enhancements we make.”
“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and as we looked deeper, we discovered everything we were looking for. We knew we could introduce Piwik PRO in all our entities without any big issues”.
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FAQ
How long does it take to switch from GA to Piwik PRO?
The similarities between the UIs of Google Analytics and Piwik PRO, data layer compatibility, dedicated support (Enterprise), and detailed onboarding materials (Core) make the transition as easy as possible. In the case of the Core plan, you’ll migrate your analytics setup in around one hour. With the Enterprise plan, you’ll get extra services related to product implementation and training. In most cases, the onboarding process takes approximately four weeks, depending on the complexity of your tracking.
How will I set everything up in Piwik PRO to track my website?
With the Enterprise plan, our technical team will ensure that your Piwik PRO instance is up and running and ready to collect data about your visitors. In case of any questions, you can also contact your dedicated account manager and explore detailed help center articles. Piwik PRO Core plan users can use the detailed help center documentation or our community forum.
What are the monthly hit limits of Google Analytics and Piwik PRO?
The hit limit of free Universal Analytics is 10M. At the same time, there are no limits in Google Analytics 4 and 4 360. With Piwik PRO Core, it’s 500K – enough to satisfy the needs of 99.38% of our customer base. In Google Analytics 360 and Piwik PRO Enterprise, the limit exceeds 1B. Google Analytics 4 employs data sampling after 100M hits, while Google Analytics 4 360 – after 1B hits. With Piwik PRO, you can decide if you want to work on 100% of your data or turn on data sampling to improve the speed of reports for high-traffic websites.
What are the differences between pricing tiers of Google Analytics and Piwik PRO?
With Google Analytics, you can take advantage of a free product version or upgrade to Google Analytics 360 for a price that usually starts at $50K. Piwik PRO gives you the free Core plan and more flexible pricing tiers, offering better value for your money. To get a quote, visit our pricing page.
How does Piwik PRO collect and process data differently than Google Analytics? Why does this approach make it easier for us to comply with data regulations, such as GDPR and CCPA?
Google Analytics hosts your data across different server locations and uses it to improve other products such as Google Ads. With Piwik PRO, you store your data in a data center of your choosing or on your own cloud subscription with one of our certified cloud providers. You choose when and how to share data, if you do so at all. The Core plan is currently limited to cloud hosting in Germany. The Enterprise plan offers cloud hosting and private cloud, which offers you 60+ hosting locations around the world, including in the EU. You can choose a private cloud (dedicated database) that shares server resources between clients but keeps analytics data separate, providing an additional layer of security compared to the public cloud. Another option is a private cloud (dedicated hardware) that keeps all server resources and analytics data separate, making it a dedicated solution for each client. Alternatively, you can choose the on-premises option and host the data in your own cloud subscription with one of our certified providers. Piwik PRO also supports your compliance with GDPR and CCPA by providing a dedicated consent and data request manager. Read more here: Is Google Analytics GDPR-compliant?
How does Piwik PRO track website statistics without collecting personal data?
Piwik PRO offers three methods for gathering non-personal data:
- Anonymous tracking with cookies and session data – collects session statistics without using any persistent user identifiers. This method can be an alternative to opt-in tracking when a visitor ignores or declines your consent request..
- Anonymous tracking without cookies but with session data – collects session statistics using a short-lived session identifier that rotates every 30 minutes. This method can also be an alternative to opt-in tracking when a visitor ignores or declines your consent request.
- Anonymous tracking without cookies or session data – collects event statistics without using visitor or session identifiers, and doesn’t stitch the events under a user or session.
All three methods are optional and are a great alternative to standard opt-in-only tracking. For more information, read this article.
How does Piwik PRO allow you to connect the data from marketing pages, applications and post-login areas to recreate the full customer journey?
Piwik PRO gives you total control over your data as well as the instruments necessary to ensure its privacy and security. As a result, you’re able to safely collect unique user identifiers (e.g. email addresses) and sensitive data from post-login areas of your websites and apps (e.g. e-healthcare platforms or transactional pages). This allows you to recognize visitors across sessions and touchpoints to recreate their full journey.