Analyze the customer journey across websites and apps

An analytics suite with a focus on user privacy and data security
– the perfect alternative to Google Analytics

Optimize the customer journey where it was previously impossible

Get full control over your data with on-premises (in your own cloud subscription) and private cloud storage options. Safely analyze the digital user experience in more places, including post-login areas, banking and healthcare platforms, or intranet spaces.

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Get high-touch customer care and consulting

Our experts help you map your business goals into KPIs, handle deployment, set up tailored reports and get a grip on our product. And you can count on them whenever you need extra guidance.

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Get more flexibility to handle data privacy

Avoid analytics platforms that reuse your data in suspicious ways. Unlike Google Analytics, we don’t sell your data to any third party. We give you the instruments to further protect user privacy and security.

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  • Analytics for web & mobile
  • Analytics for product teams
  • Intranet analytics
  • Tag management
  • Data activation
  • Privacy compliance

Reliable data at scale

Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.

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Analytics for web & mobile - User flow

Complete user experience data

Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.

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Analytics for product teams - Core report

Improve user adoption

Measure intranet usage to get insights that will improve productivity across locations and teams. For SharePoint, Confluence, Coyo, The Hub, Drupal, Liferay and Adobe ColdFusion. On-prem (in your own cloud subscription), cloud & private cloud hosting.

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SharePoint analytics - Dashboard

More control, less effort

Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.

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Tag management - Tag

Boost sales, adoption, and acquisition with the right data

Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.

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Data activation

Meet your analytics & privacy needs

Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.

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Privacy compliance - Conser Manager Insights

What our customers say

Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

May 25, 2023

A review of HIPAA-compliant analytics platforms

Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients' needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]

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May 24, 2023

DMA and DSA – how these new laws influence online business

Last year, two new European Union regulations restricting how big tech brands like Apple, Amazon, and Meta tackle competition and handle user data entered into force. The Digital Markets Act (DMA) and Digital Services Act (DSA) aim to create a safer digital space where users' fundamental rights are protected. They also establish a fair field […]

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May 23, 2023

Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers

US tech giant Meta has been fined a record €1.2 billion for breaching the rules of GDPR.According to the Irish Data Protection Commission (DPC), an authority behind the ruling, Meta violated EU law by sending the personal data of Facebook users to the US, potentially exposing it to US surveillance.The penalty has overshadowed the $746 […]

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