Blog - Piwik PRO

March 6, 2024

KPIs for ecommerce: Maximizing funnel performance

Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.…
February 29, 2024

Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform

Note: This article references our Customer Data Platform, now called Data Activation. In the second episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of data activation in marketing. Arpit Choudhury, data strategy expert and CEO at databeats and Glenn Vanderlinden, co-founder at…
February 27, 2024

Integrating Piwik PRO and Cookie Information CMP is now easier than ever

Last year, Piwik PRO joined forces with Cookie Information (CI), the vendor of a leading consent management platform (CMP) based in Denmark. Our goal with the merger is to give more opportunities for effective and lawful data collection to companies worldwide and help them shift towards first-party data strategies. Our first step to deliver on…
February 26, 2024

Comparison of 10 leading consent management platforms

GDPR is the gold standard for data privacy regulations, especially with the requirement to collect explicit consent from users prior to processing their personal data. The law has served as an inspiration for other legislation such as Brazil’s LGPD, California’s CPRA, Canada’s CPPA, and Germany’s TTDSG/TDDDG. In the report by Gartner, it is expected that…
February 21, 2024

Customer Data Platform: Generate meaningful insights with customer data activation and import

Note: This article references our Customer Data Platform module, now called Data Activation. A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible…
February 19, 2024

How to use omnichannel analytics for more effective marketing

The need for an omnichannel approach to analytics is hardly breaking news. The offline and online worlds are blending, paths leading to purchases are more of a “back and forth” story than a “one-time shot” and attribution is getting harder. And yet, gathering data from all channels and touchpoints remains a significant challenge. How do…
February 9, 2024

Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite

As a part of our masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of ecommerce analytics. Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is…
December 27, 2023

What is behavioral data and how can it help you better understand your customers

Note: This article references our Customer Data Platform, now called Data Activation. The functionality and benefits described remain the same. Behavioral data refers to information collected about customers’ actions when interacting with your business across channels – their website clicks, mobile app usage, online purchases, email engagement, and even real-world interactions (e.g. in-store foot traffic).…
December 14, 2023

How can you use AI to improve your marketing and analytics

Since ChatGPT broke the internet in late 2022, artificial intelligence (AI) has been recognized as a transformative force capable of reshaping the world in much the way that the iPhone did. Generative AI models have captured the public imagination with their ability to mimic human conversation. However, they are just one of many tools we…
November 14, 2023

Contextual targeting – a privacy-friendly alternative to invasive ad tracking

Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn’t get too…