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Customer Data Platform (CDP)

8 results for tag: Customer Data Platform (CDP)

How to Use a CDP for Successful Audience Targeting

Published: September 27, 2018 Updated: November 7, 2018 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs

Published: August 31, 2018 Updated: November 15, 2018 Author Category Data Management

Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]

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Free Comparison of Four Enterprise-Ready Customer Data Platforms

Published: May 15, 2018 Updated: August 24, 2018 Author Category Data Management

Customer Data Platforms, a vital technology in the smart marketing stack, lets you connect sources of fragmented user data and stitch them together into a single customer view. Whether it’s campaign automation, mapping the cross-channel customer journey, data analysis, or online advertising, the platform supports them all. CDPs allow marketers to generate a better customer […]

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Data Management Platform vs Customer Data Platform: 4 Key Differences

Published: May 9, 2018 Updated: November 13, 2018 Author Category Data Management

Data Management Platform, Customer Data Platform – their names may sound similar, but are they really the same thing? Let us guide you through the key differences between a DMP and a CDP. For many years, data management platforms have been considered among the most useful tools in digital marketing and advertising. This should come […]

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Customer Data Platform Overtakes DMP in the GDPR Compliance Race

Published: April 18, 2018 Updated: October 25, 2018 Author Category Data Management

With the GDPR waiting just around the corner to come into force, the debate continues to rage over its influence on organizations and their data ecosystem. What we do know is that it will have a tremendous impact on how personal data is handled. Consequently, it will also influence the way organizations use AdTech and […]

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Customer Data Platform: What is it and How Does It Work?

Published: December 19, 2017 Updated: November 13, 2018 Author Category Conversion Optimization, Data Management

Wondering about the hype around Customer Data Platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up. […]

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Single Customer View (SCV): What is it and How Does it Work?

Published: December 14, 2017 Updated: November 13, 2018 Author Category Analytics, Personalization

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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We’re Releasing Customer Data Platform and Content Personalization

Published: September 4, 2017 Updated: August 24, 2018 Author Category News & Releases

The Piwik PRO Marketing Suite is growing up so fast. We’re a bit nervous to let our precious little one out of the house to make new friends, but we think it’s time. We locked ourselves away in beta-testing for the last few weeks to get everything ready. Luckily we’re riding the momentum from our […]

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