Goal tracking helps you measure the effectiveness of your website’s performance. First you need to establish goals, the actions that define your “conversion”, e.g. sold item, newsletter sign-up, downloaded ebook, submitted form. Then you track whether the goal was achieved or not.

More about goal tracking in Piwik PRO help center:

More about goal tracking on Piwik PRO blog:


  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

  • Five things every marketer should know about web analytics in 2026

    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.