Back to all glossary articles

Keywords

Keywords are words and phrases that people type into search engines. Keywords are essential for and Search engine optimization (SEO) . They let you discover how people are looking for your products, services or information, and simplify the process of finding them. With the right implementation they help your site rank higher in search results.

Keywords are also used in the campaign tracking parameters:

pk_keyword

or utm_keyword Read more about reporting on keywords on Piwik PRO help center:

Google Search Console report

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.

  • Is Google Analytics HIPAA-compliant?

    If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…

Other definitions

Recent posts from Piwik PRO blog