Non-personally identifiable information (Non-PII)
Non-personally identifiable information (non-PII) is data that cannot be used on its own to trace, or identify a person.Examples of non-PII include, but are not limited to:
- Aggregated statistics on the use of product / service
- Partially or fully masked IP addresses
Here you’ll find the full comparison of personally identifiable information, non-personally identifiable information and personal data: What is PII, non-PII, and personal data? [UPDATED]
February 1, 2023
Meta's ad practices ruled illegal under GDPR: key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU's general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta's legal argument […]
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January 31, 2023
What is data activation and how does it fit into your data analytics stack
Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]
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