Non-personally identifiable information (Non-PII)
Non-personally identifiable information (non-PII) is data that cannot be used on its own to trace, or identify a person.Examples of non-PII include, but are not limited to:
- Aggregated statistics on the use of product / service
- Partially or fully masked IP addresses
Here you’ll find the full comparison of personally identifiable information, non-personally identifiable information and personal data: What is PII, non-PII, and personal data? [UPDATED]
November 14, 2023
Contextual targeting – a privacy-friendly alternative to invasive ad tracking
Regulations introduced by governments worldwide have forced businesses to reevaluate their approach to user data. Tech companies are launching new privacy features and policies restricting third-party tracking. As a result, the cookieless world is coming closer. Though Google has postponed the end of cookies several times, advertisers relieved by the 2024 delay shouldn't get too comfortable. […]
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November 10, 2023
What is the modern data stack and how it can change the way you do analytics
In an era where accessing vast volumes of data poses no challenge, the real trouble lies in making sense of data. Disconnected systems leading to data silos often obscure a unified view, rendering meaningful insights impossible. The concept of the modern data stack (MDS) addresses these challenges by offering an integrated architecture that’s scalable, future-proof […]
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