Non-Personally Identifiable Information (Non-PII)

Non-Personally Identifiable Information (Non-PII) is data that can’t directly or indirectly identify a person. It’s the opposite of personal data and Personally Identifiable Information (PII). However, the demarcation between those terms is becoming increasingly difficult.

Here you’ll find full comparison of PII, non-PII and Personal Data:

What Is PII, non-PII, and Personal Data? [UPDATE]

How to Use Data Visualization in Web Analytics

By Karolina Matuszewska in Analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

By Peter Curac-Dahl, Marek Juszczyński in Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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