Virtual page view gives marketers the ability to track a Page view , even though the page is not physically loaded in the browser. That’s the case of a single-page application such as Twitter, Pinterest, Spotify or Netflix.
This is useful if, for example, in checkout processes where a user completes many Actions without leaving or loading a new page. But there are other ways you can apply those page views.
Let’s say you want to track users who sign up for a music app and go through an onboarding process. If you break it down, then the process will have following stages:
- Creating a user profile
- Setting up a username
- Choosing a pricing plan
- Selecting favorite genres
- Finding friends contact who already has the membership
- Giving permission for personalization
- Saving changes
All those stages can be treated as virtual page views.
Read more about using virtual page view on Piwik PRO blog:
- 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
- How to use funnel reports to improve your website’s conversion rate
Read more about this subject on Piwik PRO help center: Virtual page view tag
