Enrich your dataset
Import data from multiple sources
Integrate data from contact forms, web & mobile analytics, custom events, marketing campaigns, newsletters, offline and more.
Onboard personal & sensitive information
Be the sole owner of the information you plug into your Piwik PRO Customer Data Platform. Upload personal data, including sensitive one, without putting your visitors’ privacy at risk.
Save time & resources
Take advantage of the CSV imports to easily introduce new data sources without involving your IT teams.
“What’s particularly great about single customer view is that you see users not as a sum of visits and sessions, but as real people with their own traits. This in turn allows for a more personalized and effective approach to marketing and customer care.”
Product Manager at Piwik PRO
Create customer profiles
Replace disparate, scattered databases with a unified source of information about your clients
How does data merging work?
To combine new data with existing profiles, the software uses an identifier, for example, an email address. When CDP finds information that includes a matching identifier, it adds it to the single customer view.
A single customer view
Here your CDP gathers all the data about your prospects and clients. This gives you powerful overview of their characteristics and buying history.
Leverage your data
Analyze the complete customer journey
See the full picture of how users move through stages of their relationship with your organization. Discover which channels bring the most valuable customers.
Build custom audiences
Go beyond standard segments. Use a simple visual editor to define audiences based on information from marketing campaigns, CRM and other sources.
Personalize UX across your websites & apps
Design HTML elements, banners, pop-ups and retargeting campaigns tailored to specific audiences.
Export audiences to different tools
Leverage your precise audiences to run highly-targeted campaigns through email marketing and automation platforms, Google Ads or Facebook Ads.
Squeeze more out of your data with API
Integrate your sites and apps and pull all visitor profile data in real-time with our APIs.
Ensure data privacy & security
Comply with the privacy regulations
Develop customer profiles that are in line with data protection laws using Piwik PRO Consent Manager.
Apply the highest security standards
Employ a platform compliant with EBA guidance for the use of cloud service providers by financial institutions and the requirements of HIPAA.
Safely store your data
Pick your hosting plan – on premise, private cloud or our SOC 2-compliant Azure with servers located in Germany, Singapore, the Netherlands and the United States.
What you’ll get with Piwik PRO
Permissions & SSO user groups
Create different user groups and roles, and assign them with granular permission levels. Employ SSO standards to streamline user authentication and authorization.
Gain a competitive advantage with a powerful platform that’s more attractively priced than other tools available on the market.
Our professional services team is ready to adapt our product to your use cases through custom integration and development.
Data export & APIs
Benefit from our API or raw data export to enrich different databases with information gathered in CDP.
“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.”
eSV project management at SVC