More data sources, better single customer views

Collect, import and analyze personal data with the peace of mind that it’s private and secure. Flexibly build customer profiles and segment audiences. Use your data how you want – exports, integrations, API connections, and more.

  • Modules:
  • Analytics
  • Tag Manager
  • Customer Data Platform
  • Consent Manager

Enrich your dataset

Import data from multiple sources

Integrate data from contact forms, web & mobile analytics, custom events, marketing campaigns, newsletters, offline and more.

Onboard personal & sensitive information

Control all the information you plug into your Piwik PRO Customer Data Platform. Upload personal data, including sensitive one, without putting your visitors’ privacy at risk.

Save time & resources

Take advantage of the CSV imports to easily introduce new data sources without involving your IT teams.

Single Customer View

“What’s particularly great about single customer view is that you see users not as a sum of visits and sessions, but as real people with their own traits. This in turn allows for a more personalized and effective approach to marketing and customer care.”

Kuba Bomba
Head of Product at Piwik PRO

Create customer profiles

Replace disparate, scattered databases with a unified source of information about your clients

How does data merging work?

To combine new data with existing profiles, the software uses an identifier, for example, an email address. When CDP finds information that includes a matching identifier, it adds it to the single customer view.

A single customer view

A single customer view

Here your CDP gathers all the data about your prospects and clients. This gives you a powerful overview of their characteristics and buying history.

Single Customer View - Diagram

Free comparison of 7 enterprise-ready customer data platforms

Get to know 37 key differences to determine which platform fits your business needs best: Tealium, BlueVenn, Exponea, mapp, Segment, mParticle or Piwik PRO.


Leverage your data

Analyze the complete customer journey

See the full picture of how users move through stages of their relationship with your organization. Discover which channels bring the most valuable customers.

Benefit from integration with Piwik PRO Analytics Suite

Employ our Analytics, Tag Manager and Consent Manager to gain even greater flexibility in collecting and utilizing data.

Build custom audiences

Go beyond standard segments. Use a simple visual editor to define audiences based on information from marketing campaigns, CRM and other sources.

Personalize UX across your websites & apps

Design HTML elements, banners, pop-ups and retargeting campaigns tailored to specific audiences.

Export audiences to different tools

Leverage your precise audiences to run highly-targeted campaigns through email marketing and automation platforms, Google Ads or Facebook Ads.

Squeeze more out of your data with API

Integrate your sites and apps and pull all visitor profile data in real-time with our APIs.

Page speed generation report

Ensure data privacy & security

Comply with the privacy regulations

Develop customer profiles that are in line with data protection laws using Piwik PRO Consent Manager.

Apply the highest security standards

Employ a platform compliant with EBA guidance for the use of cloud service providers by financial institutions and the requirements of HIPAA.

Safely store your data

Pick your hosting plan – on premises, private cloud in 60+ locations or public cloud in Germany, Sweden, the Netherlands, Singapore or the US. The offer includes an EU-owned Swedish data center provided by Elastx.

What you’ll get with Piwik PRO

Permissions & SSO user groups

Create different user groups and roles, and assign them with granular permission levels. Employ SSO standards to streamline user authentication and authorization.

Cost-efficient solution

Gain a competitive advantage with a powerful platform that’s more attractively priced than other tools available on the market.

Dedicated customizations

Our professional services team is ready to adapt our product to your use cases through custom integration and development.

Data export & APIs

Benefit from our API or raw data export to enrich different databases with information gathered in CDP.

Customer care & professional services

When in doubt, go to our help center materials, schedule a call with your dedicated account manager or reach out to our technical experts.

“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.”

Gerold Brauchart
eSV project management at SVC

Get a custom demo of the Piwik PRO Enterprise plan – advanced analytics features plus data privacy and security