Single customer view

Improve cross-channel marketing efforts with complete customer profiles

Eliminate data silos while maintaining the highest privacy and security standards

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Enrich your dataset

Import data from multiple sources

Integrate data from contact forms, web & mobile analytics, custom events, marketing campaigns, newsletters, offline and more.

Onboard personal & sensitive information

Be the sole owner of the information you plug into your Piwik PRO Customer Data Platform. Upload personal data, including sensitive one, without putting your visitors’ privacy at risk.

Save time & resources

Take advantage of the CSV imports to easily introduce new data sources without involving your IT teams.

Single Customer View

“What’s particularly great about single customer view is that you see users not as a sum of visits and sessions, but as real people with their own traits. This in turn allows for a more personalized and effective approach to marketing and customer care.”

Jarek Miazga
Product Manager at Piwik PRO

Create customer profiles

Remove data silos and replace disparate, scattered databases with a unified source of information about your clients

How does data merging work?

To combine new data with existing profiles, the software uses an identifier, for example, an email address. When CDP finds information that includes a matching identifier, it adds it to the single customer view.

A single customer view

A single customer view

Here your CDP gathers all the data about your prospects and clients in one place. This gives you powerful overview of their charactristics and buying history.

Single Customer View - Diagram

Free comparison of the 4 top single customer view vendors

Get a side-by-side comparison of the 17 key differences between Tealium, Exponea, Optimove and Piwik PRO.

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Leverage your data

Analyze the complete customer journey

See the full picture of how users move through stages of their relationship with your organization. Discover which channels bring the most valuable customers.

Benefit from integration with Piwik PRO Analytics Suite

Employ our Analytics, Tag Manager and Consent Manager to gain even greater flexibility in collecting and utilizing data.

Build custom audiences

Go beyond standard segments. Use a simple visual editor to define audiences based on information from marketing campaigns, CRM and other sources.

Personalize UX across your websites & apps

Design HTML elements, banners, pop-ups and retargeting campaigns tailored to specific audiences.

Export audiences to different tools

Leverage your precise audiences to run highly-targeted campaigns through email marketing and automation platforms, Google Ads or Facebook Ads.

Squeeze more out of your data with API

Integrate your sites and apps and pull all visitor profile data in real-time with our APIs.

Page speed generation report

Ensure data privacy & security

Comply with the privacy regulations

Develop customer profiles that are in line with data protection laws using Piwik PRO Consent Manager.

Apply the highest security standards

Employ a platform compliant with EBA guidance for the use of cloud service providers by financial institutions and the requirements of HIPAA.

Safely store your data

Pick your hosting plan – on premise, private cloud or our SOC 2-compliant Azure with servers located in Germany, the Netherlands and the United States.

Address your enterprise needs

Permissions & SSO user groups

Create different user groups and roles, and assign them with granular permission levels. Employ SSO standards to streamline user authentication and authorization.

Cost-efficient solution

Gain a competitive advantage with a powerful platform that’s more attractively priced than other tools available on the market.

Dedicated customizations

Our professional services team is ready to adapt our product to your use cases through custom integration and development.

Data export & APIs

Benefit from our API or raw data export to enrich different databases with information gathered in CDP.

Customer care & professional services

When in doubt, go to our help center materials, schedule a call with your dedicated customer success manager or reach out to our technical experts.

“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.”

Gerold Brauchart
eSV project management at SVC

Learn more about the benefits a single customer view can bring to your organization

We’ll be happy to answer all your questions!

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