With Piwik PRO Single Customer View you’ll be able to:
Conduct customer research on a granular level
Get granular behavioral data about your visitors and learn the full context of their customer journey. Find out how your visitors interact with lead capture forms and interactive elements on your websites and how much content they consume on individual pages. Enrich customer profiles with information about micro conversions and use your customer research to create 1-on-1 retargeting campaigns.
Improve weak spots in the customer journey
Track and analyze the way your clients interact with your websites, including secure member areas. Analyze your finding to detect any bottlenecks in the customer journey and to optimize the whole user experience. Help users move through their user paths and achieve their goals and micro conversions.
Eliminate data silos
Integrate data from your whole organization, including support, marketing and sales departments. Get rid of data silos to eliminate duplicate data across different systems and any issues with multiple isolated data sources. Create a tailored customer experience based on a single, unified data set stored in one place.
Map the whole customer journey
Pull in data from all your channels into one place and use it to create a complete picture of the unique journey of each customer. Track visitor behavior across all important touchpoint and use your finding to improve their experience and user flow.
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Piwik PRO Single Customer View allows you to:
Merge first-party data
Integrate first-party data from web analytics, your company’s CRM, offline sources, GDPR consent data, e-commerce transactional systems, online forms or app data. Stitch web behavioral data and from those data sources to conduct a more in depth customer research and create accurate targeted marketing offers and campaigns.
Improve customer satisfaction
Deliver a higher level of customer service by tailoring your services to each user appropriately, based on information how he communicates with your organization. React to any changes in the single customer view by contacting him with appropriate offers or offering help when you notice any issues. Take advantage of having an accurate, holistic picture your customers to provide consistency and continuity in every customer interaction.
Capture user data from secure member areas
Reach secure member areas and transactional areas to get a complete single customer view. Enrich your data into highly accurate single-user profiles, research user behavior patterns on the most granular level and use the findings to improve the user experience and user flow across secure member environments.