Data-Sensitive Industries Choose Piwik PRO to Track the Customer Journey Across Desktop, Mobile and Secure Member Areas

Piwik PRO provides features for high-security environments and for compliance with international privacy laws, including GDPR and HIPAA, with both cloud and on-premises hosting

Check out Piwik PRO case study

Granular Single Customer Profiles

  • Integrate first-party data from sources from within and outside Piwik PRO platform to create single customer profiles, advanced audiences and cross channel customer journey.
  • Integrate data from CRM, e-commerce transactional data, data directly from lead capture forms or utilize simple CSV import.

Out of the box compliance with privacy & security laws

  • Piwik PRO makes it simple to comply with strict data privacy rules all over the world.
  • From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more.

On-premises or Cloud solution at hand

  • Store your data in a location of your choice. Piwik PRO can be deployed on your own infrastructure, in a private cloud, at a third-party data center or on our secure servers located in US and EU (Germany & Netherlands).
  • Piwik PRO Cloud is hosted on fully-redundant Microsoft Azure GDPR-compliant cloud infrastructure with 99% SLA and ISO 27001 certified data center.

Precise mapping of the customer journey

  • Capture customer touch points across devices, marketing channels and content to understand the role and impact of each touch point in customer journey.
  • Create relevant audiences at each step of the journey and use them in your reengagement and win-back campaigns. Activate your audiences and prevent your customer from churning.

Proven in post log-in & secure member areas

  • Piwik PRO is chosen by the banking sector, healthcare institutions and other data sensitive organizations to track customer journey and users flow in secure member areas.
  • Capture customer touch points in secure environments like e-banking and patient engagement platforms or any other digital product with post-login member area.

No data sampling & full access to raw data

  • Raw data can be accessed at any time if you want to build your own advanced queries using MySQL or plug it in in to your own statistical tool.
  • Also even if you generate millions of actions per month your data will never be sampled or limited in any way.

Hassle-free deployment

  • Compared to many other vendors, Piwik PRO offers hassle-free and easy deployment. Installing Piwik PRO requires only a single snippet of JavaScript code.
  • Piwik PRO user experience is designed towards non-technical users. Setting up events or custom dimensions can be easily configured by non-technical users without involvement of the IT department.

Enterprise 1-on-1 support

  • Piwik PRO provides to all its clients enterprise-level support, extensive onboarding, ongoing technical support, incident handling and consultancy.
  • Moreover our teams building the product get involved in more advanced support cases.

Piwik PRO: trusted by leading businesses and governments

Piwik PRO has been recognized for its approach to data privacy by financial and governmental institutions in the European Union and United States. Our clients include demanding organizations such as the European Parliament and Accenture.

Piwik PRO: a leader in privacy

Piwik PRO remains in full compliance with strict EU, US, Chinese, and Russian data protection laws including the General Data Protection Regulation (GDPR) and Health Insurance Portability and Accountability Act (HIPAA). And our approach to privacy has been recognized by both private and governmental organizations including the European Commission and Accenture.

When it comes to GDPR here’s how Piwik PRO helps your organization to become fully compliant by providing:

Full data anonymization features

  • Most analytics vendors claiming to be GDPR compliant offer only data pseudonymization solutions such as masking the IP addresses of users while still storing an online identifier in the cookie which is considered as personal data under GDPR.
  • Piwik PRO offers full data anonymization. Collect anonymous data from users who opt out or ignore the GDPR consent banner. Take advantage of Piwik PRO’s option not to store an online identifier in the cookie and get accurate web analytics reports.

GDPR support for the whole analytics platform

Piwik PRO provides full GDPR compliance for all the marketing tools you use. It includes:

  • 1) Collecting consent for all the tools and vendors in your marketing stack
  • 2) Processing consent changes for all the tools and vendors
  • 3) Managing data subject requests for all the tools and vendors

Consent Performance Statistics

  • Get detailed statistics on how many users opt in to be tracked, how successful is your consent collection process, how many users decide not to opt in and not to be tracked. Learn about the size of the data gap and optimize the way you collect consent from your visitors.

Opt Out and Do Not Track compliance

  • Piwik PRO ensures you always respect your users’ right to restrict data processing recognizing the Do Not Track browser settings.
  • Piwik PRO also allows you to generate a website form allowing your users to opt out of being tracked anytime they want. You can extend the form with spaces for other Subject Access Requests concerning data access, rectification, and erasure.

What you get with Piwik PRO


Discover what kind of digital journey you offer. Learn about user behavior on web and mobile, before and after secure logins. You’ll own all your data and have access to raw, unsampled information. See the results of campaigns with detailed, user-level metrics. Customize your dashboard to display the metrics that are most important to your business.

Tag Manager

Deploy and manage marketing tags across all your digital properties to increase marketing agility and decrease IT costs. Piwik PRO Tag Manager is easy to use and doesn’t require technical expertise or IT involvement. Take advantage of flexible tag templates to activate data with select third parties and send user behavior data to Web Analytics.

On-Site Retargeting

Optimize the customer experience with custom content and targeted on-site campaigns. Display tailored banners and pop-ups for audience segments created in CDP. Show the right content to the right person to improve engagement. Don’t just guess what works, measure the results of retargeting campaigns with concrete analytics metrics and reports.

Customer Data Platform

Collect and merge data from online and offline sources: Analytics, web forms, plus imports of external data. Build new audiences and Single Customer Views for on-site retargeting. No database knowledge is required. A friendly GUI lets you drag and drop variables to form audiences. See data coverage, data reach and audience size as you go.

Intranet Analytics

Help your employees get more out of your intranet and find out which employees contribute more content. Promote and emulate good content and modify or delete the rest. Figure out what information your employees need but can’t find. Piwik PRO is compatible with SharePoint (2010 and newer) and Atlassian Confluence (>v5.6).

GDPR Consent Manager

Collect user consents for specific data processing purposes. Handle consent changes and GDPR-related requests from one place. Create custom consent dialogs and link data processing purposes to categories of data collection. Piwik PRO will adjust tags and data collection in the background based on a visitor’s current consent status.

Compare Piwik PRO to other vendors

Learn how Piwik PRO stacks up when compared with leading analytics and digital marketing tools and what makes it the perfect tool to fit your company’s needs:

Piwik PRO Analytics vs. Other Solutions

  • Available on-premises and in secure cloud.
  • Compliant with international privacy laws and regulations (including GDPR).
  • No limits on data collection and no data sampling.
  • Single customer profile by integrating granular user data from desktop, mobile and other custom data sources.
  • Can be deployed in the most secure environments (e.g. transactional areas, secure member areas, checkouts etc., where Google Analytics can’t be deployed).
  • Raw data access, reporting and streaming API of various information.
  • Advanced customization options including funnels and custom dashboards.

Piwik PRO Tag Manager vs. Other Solutions

  • Enforcing privacy compliance (GDPR) on different tags by applying opt-out and do not track options at the individual tag level.
  • Can be deployed both on-premises and cloud to meet the requirements of the most secure environments (where other tools like GTM can’t be deployed).
  • Mobile and web debug mode, trigger preview mode, simulate opt-out mode available.
  • No limits on tags, custom variables and users.
  • Extensive library of tag templates for Piwik (Matomo) events, custom variables, dimensions and other advanced tags.

Piwik PRO Customer Data Platform vs. Other Solutions

  • Compliant with international privacy legislation, including GDPR.
  • Providing full ownership of your data, available both on-premises and in secure cloud.
  • Raw data access and streaming API of various information.
  • User-level, engagement analytics, link click tracking and JavaScript tracking available.
  • Providing custom segmentation, customizable dashboards and exportable reports.
  • Collect and process data with close to real-time speed.
  • Compatible with SharePoint 2010, 2013, 2016 and Office 365 versions.

Piwik PRO App Analytics vs Other Solutions

  • Reporting Features & Flexibility: Which vendor offers event-based analytics, custom dimensions and variables, and other reporting capabilities.
  • Data Security & Hosting Options: Which vendor provides cloud and on-premises hosting and which has an ISO 27001 security standard certification.
  • Data Ownership & Privacy: Which vendor ensures 100% data ownership and compliance with privacy laws (e.g. the GDPR).
  • Integrations: We present a list of possible integrations with other tools, such as a consent manager, tag management system and customer data platform (CDP).
  • Customer Support: We list the kind of assistance (dedicated staff, phone and online support, etc.) you can expect from each vendor.

Piwik PRO Product Analytics vs Other Solutions

  • Data Security & Hosting Options: Which vendor provides cloud and on-premises hosting and which has an ISO 27001 security standard certification.
  • Data Ownership & Privacy: Which vendor ensures 100% data ownership and compliance with privacy laws (including the GDPR).
  • Reporting Features: Which vendor offers custom reports, funnel analytics, content tracking, and other reporting capabilities.
  • Data Processing & Openness: Which vendor offers raw data access, reporting and streaming API, and connectors to BI and data visualization software.
  • Integrations: What integrations can you get with product analytics vendors (including a consent manager and a tag manager).
  • Customer Support: We list the kind of assistance (dedicated staff, phone and online support, etc.) you can expect from each vendor.

Why choose Piwik PRO over the community version?

Find out how Piwik PRO differs from Matomo (formerly Piwik) when it comes to hosting options, customer support, user training and advanced analytics features such as funnel analytics, conversion attribution and many others: