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Piwik PRO and Cookie Information are merging to strengthen the first-party marketing tech offering

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Published November 6, 2023

Piwik PRO and Cookie Information are merging to strengthen the first-party marketing tech offering

We have exciting news to share with you. Piwik PRO is joining forces with Cookie Information, a renowned consent management platform (CMP) vendor based in Denmark and our trusted partner. Together, we’ll provide more opportunities for effective and lawful data collection to companies worldwide and help them shift towards a first-party data strategy.

Keep reading to discover what the merger will mean for us, our customers, and our partners.

The rising demand for privacy compliance in digital marketing

In the last few years, we’ve witnessed a rapid development of legal frameworks that reinforce data protection, including GDPR in Europe, LGPD in Brazil, and CCPA in California, to name a few examples. According to Gartner, by the end of 2024, modern data privacy regulations will protect 75% of the world’s population.  

At the same time, web browsers such as Safari, Mozilla, and Chrome are increasingly blocking intrusive third-party trackers, paving the way for new privacy-friendly marketing strategies powered by first-party data.

Since privacy protection is built into Piwik PRO’s DNA, we were thrilled to observe these changes. We’ve put a lot of effort into developing a mature product that balances compliance with a data-driven approach. Seeing our hard work rewarded with increased customer interest has been incredible.

Now, still with privacy at our core, we embark on a new journey towards becoming the best-integrated analytics platform on the market, giving marketers complete freedom in collecting, connecting, analyzing, and acting on their data. 

Merging with Cookie Information is a logical next step in this strategy. 

Cookie Information (CI) is a privacy tech business headquartered in Denmark, providing a consent management platform designed for mid-to-enterprise companies. With the vision of empowering companies to manage user consent effectively, their CMP enables customers to document users’ consent for collecting and processing data on their websites, notably via tracking cookies. Cookie Information serves 5,000 customers and holds a leading position in the Nordics.

For a long time, we’ve been collaborating with Cookie Information as our trusted business partner and a fellow supporter of a privacy-friendly approach to data collection. We were continuously impressed by their commitment to creating a fair and healthy digital ecosystem. 

Now, we’re looking forward to taking this partnership to the next level. Together, we’ll equip marketers with even more advanced and effective tools while helping them navigate the complexities of privacy regulations. 

Enhancing our product offerings through synergy

Through the merger, Piwik PRO Analytics Suite will get even better integration capabilities. Although our Consent Manager module works great for many users, some customers with more complex setups prefer CMPs from other providers. By merging with Cookie Information, we keep our promise to give our users more control over how they collect their analytics data, allowing them to incorporate a powerful consent tool into their marketing stack.

At the same time, Cookie Information CMP’s users will benefit from a future-proof analytics platform, helping them analyze and streamline customer journeys while respecting privacy every step of the way.

Onto the bright future powered by compliant first-party data

We’re excited about the changes happening at Piwik PRO. The founders, management team, and our employees have backed the deal by reinvesting in the company and fully supporting the merger. We can’t wait to see the new synergies Piwik PRO and Cookie Information can create.

As far as our respective clients are concerned, both brands will continue providing the same excellent products and services. We’re currently working on integrating Cookie Information CMP and Piwik PRO Analytics Suite to ensure an even better user experience for our customers. Stay tuned for more updates!

Finally, our partners are an essential part of our success. We wouldn’t be here if it weren’t for them. We hope that further improvements to our platform will support their effectiveness in the local markets. 

We believe the merger will give us more opportunities to spread awareness about privacy compliance and the benefits of working with first-party data. It’s another step on our way to becoming the leading integrated analytics platform. We’re pleased to invite you to be a part of this journey.

Author

Piotr Korzeniowski

CEO at Piwik PRO

An executive with a background in AdTech and MarTech, Piotr successfully ran a software development company until 2021. He has spent the last eight years at Piwik PRO building one of the best enterprise analytics companies. Piotr is an econometrist and finance person by trade, as well as a lecturer at Kozminsky University in postgraduate courses on internet marketing.

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