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Opt-in

Opt-in is a term related to data privacy. It means a permission given to marketers or data to use the information about the user or perform other marketing activities.

Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial, which means the user can agree to all or just some marketing activities.

Under GDPR , companies are required to ask for consent for sending any advertising messages unless they are processing personal data on the basis of legitimate interest.

Here’s an example of an opt-in placed on the Piwik PRO website – an additional checkbox in a download form:

More about opt-in on Piwik PRO blog:

  • HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

    Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…

  • Norwegian DPA warns against EU-US data transfers – what it means for your website analytics

    If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer…

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